PPC

How to get the most out of Google Smart Bidding for ecommerce – Econsultancy

Smart Bidding is a subset of automated bidding strategies within Google Ads that optimise your ads based on the goals you set, using thousands of real time bidding signals. When using Smart Bidding, all existing bid modifiers are ignored except for 100% negative bid adjustments (device exclusions, audience exclusions etc). Essentially, Google is trying to accomplish …

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How fashion retailers can factor returns into their paid search campaigns  – Econsultancy

It’s no secret that in the fashion sector, where free shipping and free returns are standard, returns are rife. Fashion retailers are seeing returns rates upwards of 25% online compared to the 8% in store. Last week I came home to find my girlfriend had bought six dresses, only to try them on and return …

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Google Shopping Actions: A Comprehensive Guide

This is a guest post by Brian Roizen, co-founder of Feedonomics. Brian Roizen is the co-founder and chief architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated …

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Google Expands Same Meaning Close Variants – So, What Does That Mean?

Just when you thought Google couldn’t make things more confusing – they done did it again.  Google has just announced the launch of “same meaning” close variants to broad match modifier and phrase match keywords, in addition to the exact match close variants that rolled out late last year.  According to Google, “On average, we …

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How to Efficiently Identify The Causes Behind Paid Search Performance Fluctuations and Make Impactful Optimizations

Problem 1: How do I efficiently monitor campaign performance, and identify what caused changes over time? One of the most common ways to keep a pulse on campaign performance is through regular reports. Unfortunately, reporting is a challenge that every digital marketer faces. With the ability to track data at every step of a user’s …

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Can your agency do PPC in 2019 if they can’t code? – Econsultancy

But does this still hold true in 2019 with the emergence of hundreds of PPC SaaS tools and the growing database of open source Google Ads scripts that practitioners can use? In my opinion you can do paid search reasonably well using third party bidding tools and readily available open source Google Ads scripts. As …

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