PPC

How to Create Compelling Text Ads on Google (with Examples)

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they’re on pretty much all social platforms), you shouldn’t discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video. But …

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A day in the life of… Wajid Ali, Head of Paid Search at ForwardPMX – Econsultancy

Wajid Ali is Head of Paid Search at global brand performance agency ForwardPMX. He spoke to Econsultancy about what his role involves day-to-day, how he came to work at ForwardPMX, and some of his favourite creative ad campaigns. Hi, Wajid. Please describe your job: What do you do? Wajid Ali: I oversee all of the …

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How to get the most out of Google Smart Bidding for ecommerce – Econsultancy

Smart Bidding is a subset of automated bidding strategies within Google Ads that optimise your ads based on the goals you set, using thousands of real time bidding signals. When using Smart Bidding, all existing bid modifiers are ignored except for 100% negative bid adjustments (device exclusions, audience exclusions etc). Essentially, Google is trying to accomplish …

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How fashion retailers can factor returns into their paid search campaigns  – Econsultancy

It’s no secret that in the fashion sector, where free shipping and free returns are standard, returns are rife. Fashion retailers are seeing returns rates upwards of 25% online compared to the 8% in store. Last week I came home to find my girlfriend had bought six dresses, only to try them on and return …

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Google Shopping Actions: A Comprehensive Guide

This is a guest post by Brian Roizen, co-founder of Feedonomics. Brian Roizen is the co-founder and chief architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated …

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