PPC

17 Best Paid Media Tools for Marketers

The power of paid media extends far beyond the scope of organic reach. As opposed to organic media, such as SEO, content marketing and social media posts (but not sponsored posts), or earned media, such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate …

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6 Google Ads Trends You Can’t Ignore in 2020

Let’s face it: getting organic traffic to your website is hard. There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. If you want to get more leads and sales, you’re going to have to do some pay-per-click (PPC) advertising. And with …

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How to Create Compelling Text Ads on Google (with Examples)

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they’re on pretty much all social platforms), you shouldn’t discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video. But …

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A day in the life of… Wajid Ali, Head of Paid Search at ForwardPMX – Econsultancy

Wajid Ali is Head of Paid Search at global brand performance agency ForwardPMX. He spoke to Econsultancy about what his role involves day-to-day, how he came to work at ForwardPMX, and some of his favourite creative ad campaigns. Hi, Wajid. Please describe your job: What do you do? Wajid Ali: I oversee all of the …

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How to get the most out of Google Smart Bidding for ecommerce – Econsultancy

Smart Bidding is a subset of automated bidding strategies within Google Ads that optimise your ads based on the goals you set, using thousands of real time bidding signals. When using Smart Bidding, all existing bid modifiers are ignored except for 100% negative bid adjustments (device exclusions, audience exclusions etc). Essentially, Google is trying to accomplish …

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