Odds

They Wanted You to Bet on Sharks. The Odds Were Not in Their Favor.

They Wanted You to Bet on Sharks. The Odds Were Not in Their Favor.

Technology NEWS /

Some bookies warn that you’ll sleep with the fishes. But one oddsmaker wanted you to bet on them instead. Last Wednesday, MyBookie, an online sportsbook, invited gamblers to place wagers on the summer migration patterns of nine great white sharks. The company’s website displayed odds on various aspects of each shark’s travel itinerary, using data […]

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Are Employee Social Advocacy Programs at Direct Odds With Your Personal Brand?

Social Business /

Employee social advocacy programs are having a moment. Come to think of it, they’ve been having a moment for a while now. Fact is, more companies are globbing on to this trend–and, for good reason. According to the Edelman Trust Barometer, the most trusted relationship people have right now is with their employer! Companies like

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Opening a New Restaurant or Café? Here’s How to Beat the Odds and Stay in Business

Agriculture & Food, coffee shop, Food Service, hospitality, restaurant, Restaurants, restaurateur, Starting A Business /

By Liviu Ungur Let’s say you’ve decided to open a restaurant or a coffee shop. Chances are you’re heading toward disappointment. Six out of 10 restaurant businesses fail to make it past their first year, so you may conclude that this is a gamble. Or is it? What do the other four eateries do differently

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Want to Succeed Repeatedly? One Simple Rule Dramatically Raises the Odds

SEO BLOG, The Future /

Over many decades of advising leaders of growing companies, certain patterns emerge. Perhaps the most powerful is what I call “the Rule of One.” Simply put, the Rule of One is this: whenever you find yourself believing or acting as though any “one” thing, person, idea, time, formula, or form of value is all-important, it’s the surest

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Marketing and Sales Teams at Odds? Bring Them Together by Following These 5 Steps

business alignment, Sales, Sales & Marketing, SEO BLOG /

Peanut butter and jelly. Shoes and socks. Rum and Coke. Marketing and sales? While it seems like marketing and sales should naturally go together like everything else in the list above, the truth is that in many companies these two teams are often at odds. This is a struggle I’ve seen in business of all sizes, from

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