Sales & Marketing

4 Ways to Get the Most Out of Small Business Saturday

By Marie Rosecrans Black Friday, Cyber Monday, Giving Tuesday . . . sometimes it’s hard to keep up with all the shopping “holidays.” But I always make it a point to celebrate Small Business Saturday. Falling just two days after Thanksgiving, it reminds consumers to support the small companies around their neighborhoods, cities, and states. …

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14 Ways to Improve Your Product Pitch to Clients and Investors

Confidence and technique are two key elements of an effective investor or client pitch. If you don’t have confidence, you may come across as unsure about what you’re offering; if your technique is bad, you may come across as someone people won’t want to work with, or the message about what you’re offering and its …

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How to Optimize Your Small Business Website for Voice Search

If you want to ensure new customers are able to find your business, then you need to know how to optimize your business for voice search, which is becoming one of the most popular ways of searching. Voice search isn’t quite taking over the search world yet—but it’s getting closer. Last year, more than half …

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