Sales & Marketing

5 Lessons Small Business Owners Should Learn From the Pandemic

If you’re like me, you’re a bit stupefied at how the world has completely changed in a few short weeks. And you dread what it’s going to look like once the threat of coronavirus dies down. So many small businesses have been impacted, and the small business landscape is going to be forever changed. I’ve …

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A Quick Guide to Digital Marketing for Newbies

With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve while some of you haven’t previously had any digital footprint. So where do you begin? There is a lot of advice out there, good and bad, …

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The Benefits of Helping Your Business Competition—Yes, Really

By Alex M H Smith Generally speaking, what’s bad for our competitors is good for us. Any slip by them—any scandal, piece of mismanagement, or boardroom turmoil—we’ll tend to welcome with glee, seeing it as an opportunity to take a few slivers of precious market share from them before the dust settles. All sounds pretty …

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4 Ways to Get the Most Out of Small Business Saturday

By Marie Rosecrans Black Friday, Cyber Monday, Giving Tuesday . . . sometimes it’s hard to keep up with all the shopping “holidays.” But I always make it a point to celebrate Small Business Saturday. Falling just two days after Thanksgiving, it reminds consumers to support the small companies around their neighborhoods, cities, and states. …

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14 Ways to Improve Your Product Pitch to Clients and Investors

Confidence and technique are two key elements of an effective investor or client pitch. If you don’t have confidence, you may come across as unsure about what you’re offering; if your technique is bad, you may come across as someone people won’t want to work with, or the message about what you’re offering and its …

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How to Optimize Your Small Business Website for Voice Search

If you want to ensure new customers are able to find your business, then you need to know how to optimize your business for voice search, which is becoming one of the most popular ways of searching. Voice search isn’t quite taking over the search world yet—but it’s getting closer. Last year, more than half …

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15 Proven Ways to Improve Your Business Negotiation Skills

Entrepreneurs are constantly making deals, so learning how to negotiate becomes an essential skill to master. But when you’re at the bargaining table, it sometimes can be difficult to strike the right balance and arrive at a healthy compromise with a client or partner. To learn how to become a successful negotiator, we asked a …

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What Is Sales Enablement and Why Does It Matter? 3 Experts Weigh In

There’s always a hot buzzword in marketing, and right now it’s the term “sales enablement.” Gartner defines sales enablement as “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects.” While every marketer has a slightly different definition of what it is, to me, it generally means providing …

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