If you think ours is not an omni-channel world, think again. The fact is we humans are using more and more channels to engage with everyone, including brands and marketers every single day. Just consider these stats: 15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly […]
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4 examples of omnichannel changing the retail experience The numbers don’t lie: the days of consumers visiting their local general store to satisfy every shopping need are long gone. It’s no secret that there has been a shift in shopping preferences moving to the online world, with 67% of millennials preferring to shop online. But
Businesses striving to provide shoppers with omnichannel experiences need to find new ways to manage, store, and present product information. Commerce is changing. For retailers, shoppers now have many ways to make a purchase. A consumer can go to a physical store, to a website, use a mobile app, shop on a marketplace like Amazon,
As CMOs and brand marketers struggle with the complex challenge of delivering seamless customers experiences across the online and offline worlds, many of them neglect one critical component: the local brick-and-mortar store. The evolution of marketing, driven by the rise of digital media and mobile adoption, has given way to the principle of omnichannel—a trendy
