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Highlights From Google’s Keyword Planner Update

Whether you are building out your first campaigns for an account or making optimizations to one you have managed for years, the Google Keyword Planner is a great tool for every digital marketer to have in their back pocket. I have always found that when working on any Google Ads account, any tool that allows …

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Performance Planner In Google Ads Predicts Impact Of Campaign Budget Changes 05/17/2019

Google Ads Performance Planner, a planning tool that predicts the impact of campaigns on conversions and clicks, is based on billions of search queries and auction data updated every 24 hours. The planner, which Google announced at Marketing Live, became available this week. The Performance Planner identifies the best budget amount to spend for campaigns …

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How to Use Google Keyword Planner Tool For SEO

There are so many different elements of SEO. For the most part, all of these various aspects can be broken down into two main categories; on-page SEO, and off-page SEO. The biggest factor of off-page SEO is backlinks. While on-page SEO is comprised of elements like content copy, title tags, meta descriptions, internal linking, and …

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Guide To Google Ads Performance Planner

On May 13,  Google Ads announced a new tool in the UI called Performance Planner. The Performance Planner helps advertisers optimize campaigns by suggesting an “ideal plan” by “spreading spend in the most effective way among campaigns in the plan.” Performance Planner is easy to use and certainly helpful, but it should be used with …

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Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more

Google Ads performance planner is available under the Tools menu. A new Performance Planner is available in Google Ads. The tool is designed to help advertisers understand how to allocate a set monthly budget across all of their campaigns based on Google’s projections for maximizing incremental conversions — or other advertising goal. It can also …

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Google Ads Keyword Planner Gets an Upgrade

Google Ads has updated its popular Keyword Planner, focusing on six areas. The other day I went to the Keyword Planner in Google Ads. I was greeted by a lightbox message that stated, “A Better Keyword Planner.” The box said six “key features” were improved: More seeds, Keyword trends, Grouped ideas, Save an idea to …

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