E-commerce businesses are run almost entirely, if not exclusively, online and getting traffic to their sites is crucial for success. You can’t make any sales if your customers can’t even find you on the Internet. Most e-commerce businesses are familiar with the basics of search engine optimization (SEO) best practices like adding meta descriptions to […]
SEO for E-commerce Sites (Beginner & Intermediate) Read More »
Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for
Google is becoming more sophisticated and SEO is changing faster than ever before, so it’s crucial that SEO experts stay informed on the most important ranking factors. Keep in mind that even as Google’s ranking factors continue to change, their main goal – to serve the user – does not. This is significant because even as the
The 7 Most Important SEO Ranking Factors in 2019 Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Ever since I started using Yoast SEO plugin, I’ve been amazed by its ease of use and by the many features it contains. Our analysis offers everything
To be honest, paid search marketing is not a child’s play. Although its compelling benefits cannot be overemphasized, just like SEO, it has its own portion of disadvantages. With no shortage of traffic, Amazon is no doubt a sure place to invest in paid search marketing. According to the research on the “most popular ecommerce
Effective Amazon PPC Management: How to get the most of a limited budget Read More »
Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. What’s the difference between your brand and your keywords? Are you using both effectively? Of course, you want to be found for your
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. If you want to do high-quality keyword research, you’ll need a lot of time. Keyword research is a process which requires you to get inside the heads
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. SEOs like keywords. These are the words people search for. The words that make your posts and pages rank. You put a lot of effort into finding
Why you should use synonyms and related keywords • Yoast Read More »
Keyword research is one of the most important digital marketing tasks. Furthermore, it lies at the foundation of any business strategy or campaign you are planning. Keyword research provides useful insight into organic ranking opportunities, persona building, competitive research, product development — you name it! Another reason why I love keyword research is that it’s
Four cool keyword research tools you can use for free now Read More »
We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn’t try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? Hey, let’s rank Coca-Cola
