Content Creation

How to Use Google Keyword Planner for Content Creation

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new …

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How to Create a Kickass Editorial Calendar

Managing your content can seem like a daunting task.  If you’re new to editorial management management, or just looking for a way to keep all your content well organized, you might be asking a few questions. How do you organize your content? How do you know what content to post? Is there an easy and …

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12 Ways to Use Machine Learning in Digital Marketing

Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at …

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12 Incredibly Useful Video Tools for Content Marketers

  Every year sees video leech more and more web traffic from other content types. As of 2018, worldwide internet users watched in excess of 500 million hours of content on YouTube every day. We collectively upload as much video content online, every 30 days, as all of the major American television networks have put …

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Introducing The Periodic Table of Content Marketing – Econsultancy

Update: This article was originally published March 18th 2014. The graphic was redesigned and updated in April 2019. I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created …

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5 Ways to Save Time on Content Creation

Content creation, when done correctly, takes time. But you’re a busy entrepreneur with a lot on your plate. Surely, there is a way to get more efficient about the content creation process. The good news is: there is! There are ways to streamline the process and save time, while still creating meaningful content that will …

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20 AI Tools to Scale Your Marketing and Improve Productivity

Marketers are like babies crying for attention. 🙂 And when things get tough, they want to run away for want of resources and budgets. If you’re a marketer, I’m sure you can relate to this. Jokes aside, getting results from marketing is becoming a bigger challenge every day. With a cluttered online space, it takes …

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Do You Really Need to Write 1,890-Word Blog Posts to Rank on Page 1?

In 2016, Brian Dean, owner of the popular Backlinko blog, analyzed the results of 1 million Google search results in partnership with Eric Van Buskirk and several data partners, trying to understand what it took to rank a piece of content in the organic SERPs. One of the team’s findings was that longer content tends to rank …

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The Best Paid and Organic Search Channels for 2019

As we enter another year, updating our marketing for emerging trends must take precedence. Today I will be looking at where to place your funnels to take advantage of both the best paid and organic search channels. How many lead avenues do you need and where are your best opportunities? How do you adjust to …

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Getting the Most Out of Your Content [Podcast]

Marketing Podcast with Pamela WilsonPodcast Transcript Today on the podcast, I chat with Pamela Wilson, founder of BIG Brand System. Through her company, Wilson teaches small business owners how to plan for and grow a business through its four distinct stages. On today’s episode, we discuss her book, Master Content Strategy: How to Maximize Your …

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Transcript of Getting the Most Out of Your Content

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Producing content’s become a marketer’s primary job. But how do you maximize your reach? How do you make sure that there’s some ROI every time you hit publish? Well this episode of the …

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How to Create Content When Your Client Won’t

For professional content providers, clients can sometimes be an obstacle to creating quality content. Sometimes the client has a process requiring lengthy approval chains. The client may want to write for themselves, yet can’t seem to write or commit to a topic. How do you help clients through these roadblocks? In The Beginning Like any …

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