Content Creation

How to Create a Kickass Editorial Calendar

Managing your content can seem like a daunting task.  If you’re new to editorial management management, or just looking for a way to keep all your content well organized, you might be asking a few questions. How do you organize your content? How do you know what content to post? Is there an easy and …

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12 Ways to Use Machine Learning in Digital Marketing

Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at …

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12 Incredibly Useful Video Tools for Content Marketers

  Every year sees video leech more and more web traffic from other content types. As of 2018, worldwide internet users watched in excess of 500 million hours of content on YouTube every day. We collectively upload as much video content online, every 30 days, as all of the major American television networks have put …

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Introducing The Periodic Table of Content Marketing – Econsultancy

Update: This article was originally published March 18th 2014. The graphic was redesigned and updated in April 2019. I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created …

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5 Ways to Save Time on Content Creation

Content creation, when done correctly, takes time. But you’re a busy entrepreneur with a lot on your plate. Surely, there is a way to get more efficient about the content creation process. The good news is: there is! There are ways to streamline the process and save time, while still creating meaningful content that will …

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20 AI Tools to Scale Your Marketing and Improve Productivity

Marketers are like babies crying for attention. 🙂 And when things get tough, they want to run away for want of resources and budgets. If you’re a marketer, I’m sure you can relate to this. Jokes aside, getting results from marketing is becoming a bigger challenge every day. With a cluttered online space, it takes …

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