Email is one of the few things that recent technological advancements have yet to displace. Rather, its usability and efficiency has improved and kept pace with the emergence of newer and sophisticated means of keeping in touch with leads and customers. Over time, email has proven to be a relevant tool in communication, marketing, and […]
By Kelly Forst February 22, 2021 Get your readers to take action. Here’s how to make subscribers want to “click” every single time. People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates. Click-through rates reveal how many subscribers clicked a
Improve Your Click-Through Rate: 14 Powerful Tactics | AWeber Read More »
Software as a service is becoming more and more essential in both our work and our social lives. App use at companies of all sizes was up some 30% from 2018 to 2019, according to the 2020 SaaS trends report. For SaaS companies looking to drive traffic, build awareness, and generate leads, pay-per-click advertising is
With Instagram having 1 billion users, 500 million of them monthly active users, you should actively engage on the platform and take advantage of any Instagram marketing tips you read. Instagram is the channel to be. From Millennials to Gen Xers and Gen Yers everybody seems to be on Instagram. Among active users, a good
Video popularity is at an all-time high and this is a trend will continue to grow in the coming years. But how can you as a marketer stand out and make sure your audience is watching your videos? In this article, I’ll be sharing key insights and video marketing tips from a worldwide video consumer
6 Powerful Video Marketing Tips for 2020 Gleaned from Our Latest Survey Read More »
A powerful LinkedIn content strategy is critical for business growth simply because LinkedIn is like the ultimate virtual database to build business relationships worldwide. With over 700 million members it isn’t the largest social media network, but it is very focused on business and so provides the opportunities to get business done. Publishing directly on
11 Tips to Craft a Powerful LinkedIn Content Strategy for Business Growth Read More »
Six editing tips that will make your data more powerful | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with personal content
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Email and social media are two of the most powerful channels for digital marketing, but marketers often treat them as two separate platforms. In fact, these channels are even more powerful when used together in ways that complement their respective strengths and weaknesses. This article will cover a few of the best strategies for integrating
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65% of people are visual learners. If you don’t create content that appeals to this massive chunk of your audience, you will miss out on engagement, traffic and sales. One way to attract visual learners is by creating videos. That’s why a video content strategy is critical to your marketing. Many people shy away from
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Search Engine Marketing (SEM) is a specific digital marketing technique across search engines, used for paid search. Google Ads is a favourite paid search engine tool. 96 percent of marketers use search engine marketing to provide content to their searchers. SEM leverages search engines such as Google to reach customers at the perfect place and
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