PPC

Should you bid on your competitors’ brand terms? A simple test for PPC – Econsultancy

In the last couple of weeks the competitor and brand bidding debate has once again reared its ugly head when Basecamp.com ran this controversial ad below. The ad fires back at Google over the fact that Basecamp has to pay them what they called a “ransom” so that they appear at the top of the …

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New Research! The State of PPC

In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about. Read more at PPCHero.com Source link

Excel Coaching For Every PPC Hero

Sometimes the work challenges you’re facing need personalized attention tailored to your specific roadblocks – especially when it comes to Excel. Learn how you can get custom attention to solve your biggest Excel headaches. Read more at PPCHero.com Source link

How to Learn from 2019 and Get an A+ in PPC Next Year

For the first time since I was four years old, September doesn’t mean back-to-school season for yours truly. Gone (for now) are my days of pens, pencils, notebooks, and fluffernutters. (Well, I guess there’s nothing really stopping me from continuing to eat fluffernutters for lunch—concerns about my “outward appearance” and “life expectancy” notwithstanding.) But just …

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The Case for PPC Scripts

Have you been thinking about scripts and PPC recently but have been too intimidated by the coding aspect of scripts? Have no fear, PPCHero is here to help! Read more at PPCHero.com Source link