Most experienced PPC specialists will recognize the telltale signs of PPC mismanagement. But if you’re not a PPC professional – maybe you’re a business owner or marketing director – you might overlook those indicators. This is a problem because now, more than ever, it’s important that your PPC program is managed skillfully. You have to […]
Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, Google Ads still has its share of nuances and complexities. Google Ads is often a difficult platform to make profitable for most businesses: Competition in Google
Google Ads Tips: 5 Ways to Improve Your PPC Ad Campaigns Read More »
For the last few weeks, my husband and I have been ordering more takeout than ever. As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local restaurants that just started offering delivery. We were so excited and immediately placed an order. That’s
G.K Progress – Digital Marketing Company in paphos providing SEO, PPC, SMM, Email marketing Services in Cyprus. Call Us Today to generate more Sales to Your Business. We provide best Digital Marketing Service for your business. We include below things in Digital Marketing: Social Media Management Our skilled team of social marketers will create, manage,
Digital agency Cyprus providing SEO, PPC and SMM Read More »
ENVENTYS PARTNERS March 9, 2020 | Views: Overview:We are looking for a talented PPC Campaign Manager to join the team at our office in Charlotte, NC. The focus of this position will be to plan and execute paid Internet marketing campaigns for our clients. The selected individual will own the client accounts, which requires constant
Ginny Marvin is technically my boss, but it wasn’t weird at all sitting down with her and chatting about search marketing. She is Third Door Media’s Editor-in-Chief, running this site and the other properties and events the company manages. She did make time at SMX East last November to sit down with me and talk
Video: Ginny Marvin, our Editor-in-Chief, on the Periodic Tables of PPC Read More »
For many of us, social media is a mysterious and ever-changing corner of the internet. Networks rise and fall at rapid rates, but one always seems to stay at the forefront of our minds. It’s clear that Facebook is the place to be, and 2.26 billion users may feel inclined to agree. If you feel
Social learning: How to optimize your Facebook PPC campaign Read More »
This is a guest post from Kevin Payne. Pay-per-click (PPC) advertising remains one of the most effective ways to get new leads and drive sales, so naturally, you want to optimize PPC ads for your company. For one thing, because a PPC campaign is centered on specific targeted keywords, you end up with more targeted
10 Strategies to Optimize Your PPC Ads and Boost Sales Read More »
Over the years, much has been written about how to structure a PPC campaign for maximum performance. When I was recently asked to lead a panel on the topic, I covered some of the classic structures like single keyword ad groups, single product ad groups, etc. But now that automation in PPC is much more
How to Structure a PPC Campaign in the Age of Automation Read More »
It’s easy to have a love/hate relationship with Google Analytics reports. On one hand, it presents every single of piece of information needed at one’s fingertips. On the other hand, it’s even easier to go down a rabbit-hole when presented with too much information. As marketers, we only have so much time in a day.
5 Google Analytics Reports Every PPC Marketer Needs to Know About Read More »
