Practical

10 Retail Blockchain Vendors | Practical Ecommerce

In “10 Ways Blockchains Can Benefit Merchants,” my previous article, I addressed potential uses for blockchain technology. In this post, I’ll describe 10 service providers that already use that technology. Blockverify Blockverify utilizes blockchains to identify counterfeit goods and make the supply process more transparent. Each product gets labeled with a Blockverify tag that helps […]

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Affiliate Marketing Meets Influencers | Practical Ecommerce

Marketing, SEO BLOG / Good To SEO

The crossroads of affiliate marketing and influencer marketing is here. Merchants are testing ways to merge the channels to create sales. The word “influencer” was mentioned in a dozen session titles under consideration for the upcoming Affiliate Summit West 2018 conference. Affiliate marketing is a proven channel, driven by data and quantifiable results. The question

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5 Practical Steps Your Brand Can Take to Build Trust [Infographic]

SEO BLOG / Good To SEO

With all the talk about fake news and misleading ads, it’s no surprise that consumer trust is falling across government, business and media groups. Indeed, in the executive summary of Edelman’s 2017 Trust Barometer, the organization notes that: “The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust

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15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)

SEO BLOG / Good To SEO / 1 Comment

Are you helping to run an e-commerce business? Looking for ways to use email marketing to boost your conversion rates? You have a lot of options for marketing your e-commerce business online: social media, SEO, and content marketing, among others. But for driving conversions or sales, email can be your best friend. If you’re not

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A Practical Guide to Killing (or Saving) Your Corporate Blog in 100 Days

SEO BLOG / Good To SEO

You did it. You built a solid hub of corporate content. But now what? You’ve got a well-planned content machine, but is it sustainable? Here’s what happens when a good blog goes bad, and gets killed before it has a fighting chance to thrive. Read the full article at MarketingProfs Source link

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5 practical tips for marketing a startup

Marketing Strategy, SEO BLOG / Good To SEO

Our goals are the same as they’ve always been: attract customers’ attention, stick in their memories, and provide a great service (or product) they keep coming back to. That’s never going to change. So what’s the difference? Consumer choice. Gone are the days when we could spray-and-pray radio ads and advertorials in high-circulation outlets. Consumers

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5 Practical Ways Bitcoin and Blockchain Can Impact your Small Business

Economy, SEO BLOG / Good To SEO

With all the buzz around blockchain tech and cryptocurrencies, small businesses might feel left out. Even for those who are not necessarily cutting-edge in terms of tech, these five tips can empower entrepreneurs and small businesses in leveraging bitcoin and blockchain as cryptocurrencies for their financial and other needs. Using Bitcoin and Blockchain in Your Small

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Marketing Training and Education: Practical Approaches

SEO BLOG / Good To SEO

The ivory tower is a symbol of academia—and an implicit critique of the isolated and often aloof nature of scholarship. It seems only appropriate to talk about why the ivory tower is failing marketing graduates in a publication called MarketingProfs. Since ancient days, education has grappled with a problem: Should people be taught how to

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5 Practical Tips to Help Increase Your Visibility Online

search engine optimization google, SEO BLOG / Good To SEO

Gaining visibility online is all about capturing the attention of your target consumers. Before consumers can be affected by your advertising messages or brand promise, they need to first be paying attention. And honestly, that attention doesn’t come cheap because your competitors are also craving for the same chunk of attention you seek. So you

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Account-Based Marketing: A Practical Guide

SEO BLOG / Good To SEO

This guide, produced in association with AdRoll, is a deep dive into the practice of account-based marketing (ABM), showing you how to set up your ABM campaign from start to finish. By working through the eight steps covered in the report, you will create your own roadmap for implementing ABM in your organization. Account-based marketing (ABM)

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