In the past, going to work meant slaving away for hours at a time without taking a moment for yourself. And, more often than not, it felt like you were trading meaningful life moments for tedious work tasks. Today, however, employees and companies are improving working conditions through one health trend: mindfulness. The word “mindfulness” has […]
10 Mindfulness Tips You Can Start Practicing at Work Read More »
“Let’s be good at what we do, but let’s be good, too,” said Lisa Harmon Stephens, Oracle Marketing Cloud Consulting’s Head of Creative Services, to conclude her locknote presentation at Litmus Live Boston earlier this month. Her presentation was about Servant Marketing, which is marketing that puts customers’ needs first, rather than the needs of
I keep getting asked why I haven’t written anything about the recent Facebook scandals, especially as it relates to tech’s most influential and until-recently admired female leader, Sheryl Sandberg. Well, one reason is the rest of the world is busy with their own hot take and I’m not sure we need one more. Another reason
ABM is growing up. It’s gone from a buzzword B2B marketers couldn’t quite make sense of to a strategy that’s becoming more and more ingrained in our daily lives. Nowadays, marketers aren’t asking “why ABM,” they’re asking “how ABM.” How do I get my strategy up and running? How do I bring Sales into the
Why marketers finally stopped talking about ABM (and started practicing it) Read More »
