Program

Virgin Galactic and NASA launch a new program to train private astronauts

Virgin Galactic and NASA launch a new program to train private astronauts

Virgin Galactic announced it has signed a deal with NASA to develop a “private orbital astronaut readiness program” that trains and supports private astronauts for missions to the International Space Station. The background: Last year NASA announced it was accepting bids from private companies for missions to the space station, both as a tourist destination …

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Scaling Back Your PPC Program? Here’s What You Need to Consider

Scaling Back Your PPC Program? Here’s What You Need to Consider

It’s not uncommon for businesses to get excited about promoting new products or services through paid search advertising. But sometimes, they forget they’ll need to either increase their advertising budget for this new endeavor – or re-allocate some of their existing budget. Unfortunately, when you shift marketing budget from one area to another, you trigger …

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Litmus Blog: The Art of Adjusting Your Email Program in Uncertain Times: An Interview with Shreyas Mecheri

Litmus Blog: The Art of Adjusting Your Email Program in Uncertain Times: An Interview with Shreyas Mecheri

One of my favorite parts about attending Litmus Live is learning from gifted email marketers willing to get on stage and share their ideas, tips, and insights. I also wonder, after their presentation, how those topics evolve: what’s happened since their session that would be relevant to current times and changed since they stepped off …

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Turn Your Newsletter Into a Supercharged Growth Machine With These 19 Referral Program Reward Ideas

Turn Your Newsletter Into a Supercharged Growth Machine With These 19 Referral Program Reward Ideas

This is a guest post from Sparkloop. It’s no secret that referral programs have incredible power to raise awareness and grow your mailing list in a highly cost-effective way. Newsletter juggernauts The Hustle, Morning Brew, and TheSkimm have all used referral programs to great effect, achieving 1 million, 2 million, and 7 million subscribers respectively. …

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Mojichat Has a Brand Advertising Program for Streamers

Mojichat has announced the launch of a new advertising program targeting live-stream gaming fans. The program will provide brand imagery and links integrated into the streamers’ custom avatars and in-game chats. According to Mojichat, the Cost per thousand impressions (CPM) based program, has the ability to multiply streamer revenue as much as tenfold – eliminating …

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PPP Program Refunded – What’s the Next Step for Your Small Business?

The initial Paycheck Protection Program well ran dry. Congress and President Donald Trump approved $310 billion in additional funding for the program. It’s now called the PPP and Health Care Enhancement Act. In addition to the $310 billion, $60 billion has been added for the Economic Injury Disaster Loan program. Another $10 billion will be …

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Free Money From the Government for Small Businesses and Independent Contractors: FAQs on the Newly Expanded SBA Grant Program

Under the CARES Act passed on March 27, 2020, independent contractors, small businesses, gig workers, and freelancers are eligible to receive a government grant of up to $10,000. The SBA sometimes refers to these grants as “advances,” but you are not required to repay this money to the government. The application process involves filling out …

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