Programmatically

Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series

Ads inside virtual reality (VR) environments have taken another step toward becoming commonplace, with the recent announcement that Oath and National Geographic have partnered to programmatically deliver VR ads for season 2 of Nat Geo’s “Mars” docudrama TV series. The series, produced by the legendary team of director Ron Howard and producer Brian Grazer, shows …

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The Share of Digital Display Ads Bought Programmatically : MarketingProfs Article

Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer. The report was based on eMarketer 2018 forecasts for digital display advertising in the United States. eMarketer estimates that $46.5 billion of US digital display advertisements will be bought via automated channels in 2018. Some $27 …

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