Publisher

National Retail Federation PROTECT Honors Gus Downing, Publisher of The D&D Daily, with “2019’s Ring of Excellence” Award | National

CLEVELAND–(BUSINESS WIRE)–Jun 26, 2019– Each year the NRF LP Council nominates one industry executive to receive the retail loss prevention industry’s most prestigious award at the NRF PROTECT annual conference. This award recognizes outstanding leaders in the retail LP community whose “honor, integrity and character serve as an example for the industry.” This press release […]

National Retail Federation PROTECT Honors Gus Downing, Publisher of The D&D Daily, with “2019’s Ring of Excellence” Award | National Read More »

5 critical factors to successfully scale a digital publisher in 2019

Reaching readers on multiple channels while still optimizing for online advertising is difficult No matter what size you are, all publishers face significant challenges today. Reaching readers on multiple channels while still optimizing for online advertising is difficult. As your business scales up, these challenges get increasingly more complicated – and technical. The UK publisher

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Google announces ‘Signed Exchange’ solution to deliver AMP speed to publisher URLs

The loudest criticism of AMP has been that it doesn’t display publisher domain URLs. Instead, users have historically seen the “google.com/amp/” URL structure, which is required by AMP pre-rendering. Google has been trying to address that issue for some time and, in November, offered a developer preview of a solution. Now it’s formally rolling out

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Adobe Automates Bidding Performance, Google Becomes First Publisher Integration 03/27/2019

Adobe Advertising Cloud on Tuesday announced updates to its search capability that optimize performance across multiple search engine and bidding strategies. Google, with its smart bidding, became the first publisher supported by the capabilities within the Performance Optimization feature.  Search marketers can now manage and optimize across keyword CPC, tCPA and tROAS bidding tactics within the Advertising Cloud

Adobe Automates Bidding Performance, Google Becomes First Publisher Integration 03/27/2019 Read More »

Google fined another $1.7 billion by EU for ‘abusive’ AdSense publisher contracts

Google faces its third significant antitrust fine in the EU. This time the company was penalized 1.49 billion euros ($1.69 billion) for “abusive practices in online advertising” involving publisher contracts surrounding AdSense for search. The fine “takes account of the duration and gravity of the infringement. . . . [and] has been calculated on the

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Controversy over Google Featured Snippets stealing publisher traffic reignites

This weekend, Google responded to complaints about a form of featured snippet that does not immediately show the source of the content. Instead, it requires a searcher to click to expand the featured snippet and then scroll through various sources to see the publisher sources. The controversy around featured snippets and publishers is not new

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Niche Publishers Pursue an ‘Everything About Something’ Approach to Local News – Editor & Publisher

In the search for people willing to pay for online news, legacy news organizations and new media entrepreneurs alike are seeing promise in niche publishing with a local layer. Deep coverage of one particular topic or category in a defined geographic area can be an antidote to dissatisfaction with the shallowness of coverage provided by

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Clickbooth Awarded Top CPA Network Honors for Third Consecutive Year; Industry Best Campaign Management Tools and Service Cited by 20,000+ Advertiser and Publisher Partners

SARASOTA, Fla.–(BUSINESS WIRE)–Jan 7, 2019–Clickbooth, the recognized leader within the online “Performance-Marketing” industry that enables brands to increase revenue through data-driven “Cost-Per-Action” marketing, today announced that its network has been named the world’s top CPA network for a third consecutive year. Clickbooth has been recognized for providing the industries best platform tools and service to

Clickbooth Awarded Top CPA Network Honors for Third Consecutive Year; Industry Best Campaign Management Tools and Service Cited by 20,000+ Advertiser and Publisher Partners Read More »

Clickbooth Awarded Top CPA Network Honors for Third Consecutive Year; Industry Best Campaign Management Tools and Service Cited by 20000+ Advertiser and Publisher Partners – Citizentribune

Clickbooth Awarded Top CPA Network Honors for Third Consecutive Year; Industry Best Campaign Management Tools and Service Cited by 20000+ Advertiser and Publisher Partners  Citizentribune SARASOTA, Fla.–(BUSINESS WIRE)–Jan 7, 2019–Clickbooth, the recognized leader within the online “Performance-Marketing” industry that enables brands to … Source link

Clickbooth Awarded Top CPA Network Honors for Third Consecutive Year; Industry Best Campaign Management Tools and Service Cited by 20000+ Advertiser and Publisher Partners – Citizentribune Read More »

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