Rejuvenate

Identify and Rejuvenate Your Inactive Customers

By Gabrielle Tao,VP, Product Management, Responsys Development, Oracle As a marketer, you most likely have a list of your “inactive” customers. The definition of inactive customers varies from marketer to marketer. Maybe they’re customers who haven’t purchased in the last year or those who haven’t responded to any marketing messages in the last 180 days. …

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How Organic and Paid Content Distribution Can Rejuvenate Your Reach

Does it ever feel like all of your time creating content amounts to simply shouting into the void? Gone are the days when simply writing and publishing an astounding article attracted thousands clamoring to read it. (But really, was that ever a thing?) In the cold, harsh reality of a content marketer, it’s never enough …

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