Depending on whose research and statistics you trust, between 70–80% of all online shopping carts are abandoned. It’s frustrating when you’ve spent time and money to get visitors to your store and purchase, only for them to abandon their cart on the final step. The most popular way to combat this is to automatically send […]
By Gabrielle Tao,VP, Product Management, Responsys Development, Oracle As a marketer, you most likely have a list of your “inactive” customers. The definition of inactive customers varies from marketer to marketer. Maybe they’re customers who haven’t purchased in the last year or those who haven’t responded to any marketing messages in the last 180 days.
Does it ever feel like all of your time creating content amounts to simply shouting into the void? Gone are the days when simply writing and publishing an astounding article attracted thousands clamoring to read it. (But really, was that ever a thing?) In the cold, harsh reality of a content marketer, it’s never enough
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