marketing automation

6 Steps to Selecting a B2B Marketing Automation Platform

The right vendor depends on your own personal requirements Marketing Automation vendors are not one-size-fits-all. It is important that you choose the right vendor for your specific business requirements as B2B companies have more complex and longer buyer journeys and more people involved in the buying process. Your Marketing Automation platform selection should focus on …

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Making the Business Case for a Marketing Automation Investment

Marketing automation technology is becoming more essential than ever before, but, with so many options available, it can be difficult to know exactly which one to choose. If you’re anything like me, your first instinct is to save yourself a few bucks by testing the waters with the most affordable option. But, also like me, …

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Why Marketing Automation Matters and How to Use it Effectively

In the digital age, in a world where markets are shaped by technological change, companies are constantly evolving. While it is impossible not to notice the major upheavals in a work environment, small incremental changes are sometimes more difficult to spot. Unaware of the potential threats, many companies rush into the wall without seeing the …

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5 Must-Know Strategies for Converting More Prospects into Customers

Most of us understand the frustration that comes with losing a lead to a competitor after working so hard to attract them in the first place. This is a common situation, and sometimes it seems like there’s no good way around it. Despite our best efforts to keep leads engaged throughout the entire buyer journey, …

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What Are the Benefits of Marketing Automation?

Even the largest, most experienced, most informed, and well-resourced marketing teams find it difficult to stay ahead of the latest marketing trends and adjust their marketing efforts accordingly. Now, just imagine what it’s like being part of those 1-2 person teams that are simply trying to keep their head above water. If that’s where you …

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