marketing automation

Sharp Shares Why They Chose Act-On as Their Marketing Automation Platform

Louise also gathered input from the project team and the marketing community as a whole to determine what the ideal marketing automation platform would look like for Sharp’s team. The vast amount of input she received helped her create a thorough RFP document that listed key features and capabilities her team needed to be successful.  …

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How Software Research Analysts Create Their Reports

At Act-On, we’re pretty proud of the recognition we’ve received from numerous analyst reports. We feel this recognition is the direct result of the hard work we put in for our clients to create the most powerful and easiest-to-use marketing automation software on the market. Not only that, but we know that our customers are …

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Treatwell’s Head of Marketing Automation and Technology on the importance of embracing automation – Econsultancy

Albert Abello Lozano is Head of Marketing Automation and Technology at Treatwell. He is set to speak at this year’s Festival of Marketing, all about Treatwell’s automation strategy, and its impact on the wider business. Here’s a little teaser from Albert, with much more to come at the Festival, which is happening on 10th and 11th …

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6 Steps to Selecting a B2B Marketing Automation Platform

The right vendor depends on your own personal requirements Marketing Automation vendors are not one-size-fits-all. It is important that you choose the right vendor for your specific business requirements as B2B companies have more complex and longer buyer journeys and more people involved in the buying process. Your Marketing Automation platform selection should focus on …

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Making the Business Case for a Marketing Automation Investment

Marketing automation technology is becoming more essential than ever before, but, with so many options available, it can be difficult to know exactly which one to choose. If you’re anything like me, your first instinct is to save yourself a few bucks by testing the waters with the most affordable option. But, also like me, …

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