marketing automation

Sharp Shares Why They Chose Act-On as Their Marketing Automation Platform

Louise also gathered input from the project team and the marketing community as a whole to determine what the ideal marketing automation platform would look like for Sharp’s team. The vast amount of input she received helped her create a thorough RFP document that listed key features and capabilities her team needed to be successful.  …

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How Software Research Analysts Create Their Reports

At Act-On, we’re pretty proud of the recognition we’ve received from numerous analyst reports. We feel this recognition is the direct result of the hard work we put in for our clients to create the most powerful and easiest-to-use marketing automation software on the market. Not only that, but we know that our customers are …

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Treatwell’s Head of Marketing Automation and Technology on the importance of embracing automation – Econsultancy

Albert Abello Lozano is Head of Marketing Automation and Technology at Treatwell. He is set to speak at this year’s Festival of Marketing, all about Treatwell’s automation strategy, and its impact on the wider business. Here’s a little teaser from Albert, with much more to come at the Festival, which is happening on 10th and 11th …

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6 Steps to Selecting a B2B Marketing Automation Platform

The right vendor depends on your own personal requirements Marketing Automation vendors are not one-size-fits-all. It is important that you choose the right vendor for your specific business requirements as B2B companies have more complex and longer buyer journeys and more people involved in the buying process. Your Marketing Automation platform selection should focus on …

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Making the Business Case for a Marketing Automation Investment

Marketing automation technology is becoming more essential than ever before, but, with so many options available, it can be difficult to know exactly which one to choose. If you’re anything like me, your first instinct is to save yourself a few bucks by testing the waters with the most affordable option. But, also like me, …

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Why Marketing Automation Matters and How to Use it Effectively

In the digital age, in a world where markets are shaped by technological change, companies are constantly evolving. While it is impossible not to notice the major upheavals in a work environment, small incremental changes are sometimes more difficult to spot. Unaware of the potential threats, many companies rush into the wall without seeing the …

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5 Must-Know Strategies for Converting More Prospects into Customers

Most of us understand the frustration that comes with losing a lead to a competitor after working so hard to attract them in the first place. This is a common situation, and sometimes it seems like there’s no good way around it. Despite our best efforts to keep leads engaged throughout the entire buyer journey, …

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What Are the Benefits of Marketing Automation?

Even the largest, most experienced, most informed, and well-resourced marketing teams find it difficult to stay ahead of the latest marketing trends and adjust their marketing efforts accordingly. Now, just imagine what it’s like being part of those 1-2 person teams that are simply trying to keep their head above water. If that’s where you …

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Leverage the Internet of Things to Improve Your Digital Marketing Strategy

Those of us who still remember the slow speed of dialup Internet probably never imagined that technology would evolve to the degree it has. Today, physical and cloud devices that connect to the Internet (and feature an IP address) can easily talk to each other to send and receive data. These devices link to advanced …

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Own the Buyer Journey with CRM and Marketing Automation Integration

Improved Marketing Performance and Sales Success The key to better engagement, increased leads, and improved customer retention is building strong, trusting relationships between your organization and your prospects and clients. Integrating your CRM system with a marketing automation platform helps you achieve this by providing a tool for better interactions and conversations, shortening the sales …

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What Is the Difference Between Email Marketing and Marketing Automation?

You’ve probably heard the buzz around marketing automation but are wondering why you need to invest in it if you already have an email service provider (ESP). Although marketing automation platforms and ESPs have many of the same features, marketing automation is designed to help you go beyond email marketing to provide customers with a …

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