The Truth Is Unscripted: Adele Revella Talks Buyer Personas on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Buyer personas don’t work if you make stuff up,” Adele Revella told me during this week’s episode of Marketing Smarts. “They work if you listen to customers first.” That the creation and use of robust buyer personas can play an …

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