As an Unbounce blog reader, you already know conversion rate optimization is a great way to drive more results from the money you’re already spending to acquire traffic to your site. So today I’d like to focus on another way to make more money from your marketing efforts; namely, ad optimization. After a decade of […]
Improve Your Quality Score From Ad to Landing Page: A Former-Googler Tells All Read More »
We hear a lot about the importance of page load speed but what are the direct impacts on SEO and conversion? In this post, we will take a look at the key ramifications of having a slow loading site, the impact on SEO (Search Engine Optimisation) and CRO (conversion rate optimisation) and the common fixes
6 Tips For Improving Your Page Speed Score For SEO and Conversions Read More »
WASHINGTON, Oct. 19, 2017/PRNewswire-USNewswire/ — SCORE, the nation’s largest network of volunteer, expert business mentors, has published an infographic outlining the powerful impact of video marketing on small business sales. Businesses are creating cost-effective promotional videos in a range of categories, including explainers, product demos and testimonials, and these videos are performing well with customers
SCORE Infographic: Video Marketing for Small Businesses Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: ‘Yext for Food’, Google quality score & Local Ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
SearchCap: ‘Yext for Food’, Google quality score & Local Ads Read More »
You’ve got to hand it to the folks at Google — the idea of quality score is pretty brilliant. Unlike most search engines born in the ’90s, Google realized that the success of paid search advertising was directly tied to the quality and relevance of their paid search ads. After all, if someone searches for
If you want an ad campaign to be profitable, it’s crucial that your ad is shown to the right audience. Your ad promoting beard oil might have the best copy, images and offer — but it will never convert well if it’s shown primarily to a female audience. The ad would be irrelevant, and you
What It Really Takes to Get a 10/10 Facebook Ads Relevance Score Read More »
A mighty 82% of marketers say events generate high-quality leads, and 91% of attendees say events have an impact on buying decisions. Those stats come from today’s infographic, which was compiled by the team at Express Exhibition Displays and includes facts from around the Web on how to make the most of tradeshows. The graphic also
When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my salary to drink bourbon and grill dry-aged ribeyes on a veranda overlooking Lake Winnipesauke. We can dream, but it ain’t gonna happen. You see, when you add a new keyword to
What’s a Good Quality Score for Each Type of Keyword? Read More »
Every decent online ad platform has a metric for measuring ad quality. The better your ad quality, the lower your costs and the more people get to see your ads. For Google AdWords, that metric is Quality Score. For Facebook, that metric is Relevance Score. In an ideal world, this quality metric would be hyper-transparent,
On the cusp of the latest iPhone release, columnist Purna Virji from Bing offers insights to help advertisers cash in on new device launches. We’ve all seen the news headlines. They queue, they camp, they chant. And sometimes, they even stampede. Just to get their hands on a new device. And while these are the
How advertisers can score big on the next device launch Read More »
