This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook offers best practices for designing Messenger Experiences In a few weeks, Facebook will be […]
Snapchat is launching a new ad unit that, rather than linking to a website, directs users toward calling or texting a business. The new Swipe Up to Call ads work exactly as their title suggests. An ad is displayed while viewing Snapchat stories which prompt the user to swipe up on their screen. Traditionally, these
Snapchat’s New Ad Unit Prompts Users to Call or Text Businesses Read More »
Snap Inc., the parent company of Snapchat, has announced the launch of a new video ad format: Extended Play Commercials. The new, mid-roll ad type maintains the 6-second non-skippable format – but offers advertisers the ability to extend the runtime beyond the 6-second mark for up to three minutes. Similar to YouTube TrueView ads, with
Snapchat’s new ad format lets advertisers extend 6-second non-skippable ads Read More »
October 22nd, 2019 Marketing Erica Perry As we look ahead to the holidays, retail, e-commerce, and other direct-to-consumer (DTC) brands are fine-tuning their plans and pursuing every possible opportunity to reach consumers. While the vast majority of social media ad budgets are allocated towards Facebook and Instagram, Snapchat is looking to carve out elbow room
How Snapchat’s New Dynamic Ads Can Boost Your DTC Brand’s Relevance Read More »
Snapchat rolled out a new “Instant Create” tool that allows advertisers to quickly build an ad by selecting the ad’s objective (web visits, app installs or app visits), entering the business URL and choosing targeting filters. The tool will automatically pull images from the URL entered and size them appropriately, or advertisers can upload images
Snapchat’s ‘Instant Create’ fast-tracks ad creation Read More »
Snapchat introduced its Lens Creative Partners program on Monday, offering brands a way to find AR (augmented reality) Lens creators that have been certified by the company. Why it matters Snapchat’s AR camera features are a cornerstone of the app. According to the company, more than one in three of its 186 million daily active
Snapchat’s Lens Creative Partners program helps brands find AR filter creators Read More »
Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22,
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Snapchat’s new platform, Microsoft helps retailers & more Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Snapchat has just introduced a shoppable augmented reality feature designed specifically for its Lens. The new shopping AR is geared towards companies who want a novel way to further advertise their products. The company rolled out Lenses in 2015. The machine learning-based feature enabled users to add different effects to their images. This feature was
Advertisers Can Now Sell Products With Snapchats Augmented Reality Feature in Lenses Read More »
