Sørensen

Addressable TV gets a boost as Nielsen buys Sorensen Media

Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery solution. The global analytics company also unveiled its Advanced Video Advertising Group, a “technology, product and commercial initiative” focused on the expansion and innovation of addressable TV advertising. Nielsen plans to combine Sorensen Media’s addressable …

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S.P.L. Sørensen Google doodle doubles as a quiz for pH levels of food, soap & batteries

Today’s Google doodle honors the Danish chemist S.P.L. Sørensen. As the head of Copenhagen’s Carlsberg Laboratory, Sørensen is known for inventing the pH scale to measure acidity and alkaline levels of substances and solutions. Leading to a search for “S.P.L. Sørensen,” the animated doodle presents a tomato, an egg, broccoli, a lemon, soap and battery …

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