Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more Payhawk, an integrated financial software platform that combines corporate cards, bill payments, expenses management, and more in a single system, has raised $112 million in a Series B […]
Corporate spend management platform Payhawk raises $112 million Read More »
The tough part is over — your budget’s been approved for the next quarter. But now, another challenge looms how to spend that money. You might be a little lost about how best to allocate your budget. Consider the resources and tools your team needs to do their jobs well. Additionally, leave a little room
19 Ways to Spend Your Marketing Budget Next Quarter Read More »
How a CDP can help reduce ad spend, drive revenue and build trust with customers Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
How a CDP can help reduce ad spend, drive revenue and build trust with customers Read More »
Businesses around the world are grappling with a curveball nobody saw coming. Amid the coronavirus health crisis, facing shrinking budgets and displaced spend, there’s extreme pressure for brands to figure out the right way to communicate with customers, and how they can still provide value. And with media consumption habits changing dramatically, the need to
Contingency planning: where should brands be moving their ad spend? Read More »
Bill Cramblit on working with marketing analytics to optimize media spend at Molson Coors | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide
Businesses now operate in a digital ecosystem generating a massive amount of data. And making sense of this information is key to ensure the success of your business. So, it is not surprising 67% of small businesses are spending more than $10K a year on analytics. Even more revealing is the fact that 100% of
67% of Small Businesses Spend More Than $10K a Year on Analytics Read More »
SAN JOSE – Eighty-one percent of current Amazon advertisers plan to increase their ad spend on the platform in the coming year, according to a Marketing Land survey of digital advertisers released Wednesday. Of those planning to increase their Amazon ad budgets, 41% said they plan to spend as much as 25% more than the
Vast majority of Amazon advertisers plan to spend more on ads again this year Read More »
Even though the manufacturing industry has had a long dominance in the U.S. economy, it’s still relatively a newcomer when it comes to all things B2B marketing. Instead of word-of-mouth referrals and newspaper advertisements, digital platforms have become the most effective way to drive new business with a more expansive reach and more effective ways
Most B2B marketers expect their firms’ 2020 marketing spend to be roughly the same as it was in 2019, according to recent research from Sagefrog. The report was based on data from a survey of 110 marketers who work for firms in a wide range of different B2B verticals. Some 56% of respondents say they
B2B Marketers’ 2020 Plans: Spend, Objective, Strategy Trends Read More »
Wondering how to get started with Instagram ads for beginners? Spending money Instagram advertising can be majorly intimidating — especially with a limited budget and little experience. But it’s so worth it! Whether you’re looking to grow your Instagram account, make sales, or drive more traffic to your website, a creative and well-targeted Instagram ad campaign
Instagram Ads for Beginners: Lessons from $20 Million in Ad Spend Read More »
