25 Case Study Examples Every Marketer Should See
The saying “lead by example” is important in politics and leadership roles — and it’s also critical in marketing.
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Study
Announcing the 2019 Email Benchmark and Engagement Study
Since 2016, Twilio SendGrid has developed and published our Global Email Benchmark Report, and we’re happy to announce that the 2019 Email Benchmark and Engagement Study is available for you to read! The 2019 Email Benchmark and Engagement Study is more impactful and useful than ever before. We continued our work with internal data scientists
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fishbat Shares Tips for Recruiting Patients for a Global Study
NEW YORK, Nov. 26, 2019 /PRNewswire/ — With the advent of digital media, the ability to reach a wide audience has never been easier. A patient recruitment company isn’t limited to traditional methods, as digital platforms can be a vital tool when implemented to reach patients for future trials. Despite the numerous options at one’s
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Chatbots saved businesses $300,000 on average last year, study finds
While chatbots continue to increase user efficiencies, drive conversions and engage consumers, businesses are also reporting significant savings thanks to the technology according to findings from a recent Intercom study. Business leaders saved an average of $300,000 in 2019 from their chatbots, according to the report. Rising consumer expectations of chatbots show there is plenty
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Rich answers in Google mobile search more than doubled since 2018, study finds
The occurrence of rich answers has surged compared to last year, according to a study of 1.4 million Google mobile search queries conducted by Perficient Digital. Dramatic growth in carousels, especially image carousels, was the primary driver behind the increase in rich answers. More rich answers than ever. Overall, rich answers in Google mobile search
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Local business study finds 0% of site traffic coming from email, paid media
BrightLocal has just released a “Google Analytics for Local Businesses Study.” It looked at “anonymous data of 11,016 local businesses in the USA, Canada, Australia, and the UK” in an effort to establish benchmarks across a number of categories such as traffic sources, monthly users, page views, session duration, bounce rates and others. The data
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Twilio study finds consumers prefer email and text when communicating with brands
Cloud communications platform Twilio has released a new study that found consumers prefer email and text when talking to brands, despite a wide selection of channels. The survey, which includes responses from 2,500 global consumers, also concluded that despite negative consumer sentiment toward how businesses approach communications, they are more likely to reward businesses that
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Google Releases Study of 2019 Holiday Shopping Trends
Google has released new behavioural insights into 2019 holiday shoppers, with tips on how to sell to US consumers. According to Google’s data, mobile searches for “best deals” have grown by 90%. So it should come as no surprise that the #1 factor when consumers decide where to buy is whichever retailer has the lowest
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Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume
Not long ago, there were many companies in the reputation management segment doing what came to be called “review gating.” This is the process of soliciting customer feedback and sending satisfied customers down one path and others with negative sentiment down another. Gating holds almost no benefits. The “positive” path typically leads to relevant review
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Study Finds Virtual Assistants Are Getting Worse at Answering Questions Correctly
A new study suggests the performance of virtual assistants, like Google Assistant, Alexa, and Siri, may have plateaued. Perficient Digital released its annual evaluation of virtual assistants. Perhaps the most interesting finding is that none of the top virtual assistants are improving when it comes to answering questions accurately. Not only are they not improving,
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