Study

How Adobe Does Marketing: A Case Study

Adobe is a multibillion-dollar corporation — in 2018, their annual revenue hit a record $9.03 billion (24% YoY) and their market cap is $134.5 billion — that has grown significantly by having the best products. Still, you can’t discount smart marketing when evaluating their success. For those of you who are too young to remember, […]

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DuckDuckGo Study Finds More People Would Use Google Alternatives if Given a Choice

DuckDuckGo Study Finds More People Would Use Google Alternatives if Given a Choice

A study commissioned by DuckDuckGo finds more people would use non-Google search engines if they were offered a choice. To that end, DuckDuckGo proposes that Android smartphones come with a search preference menu that lets users choose their own default search engine. A study was conducted to find out which search engines people would choose

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Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds

Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds

There are business ratings sweet spots. Locations that improve their Google My Business star ratings from 3.5 to 3.7 can see significant increases in conversions. Further, enterprise locations that reply to at least 32% of reviews achieved 80% higher conversion rates compared SMBs and direct competitors that replied to 10% of reviews. These findings come

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#150: [Case Study] How to Turn a Pre-Launch Strategy Into a Wildly Profitable Online Launch with Terri Cole and David Vox

#150: [Case Study] How to Turn a Pre-Launch Strategy Into a Wildly Profitable Online Launch with Terri Cole and David Vox

You know how I feel about having a pre-launch strategy—it’s crucial for success. Last week’s episode was all about the nuts and bolts of creating a successful pre-launch strategy. Today’s episode makes that plan truly actionable, as I deliver a case study of what that blueprint looks like in the real world. I talk to

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Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate

Perficient Digital released the latest version of its now annual Digital Personal Assistants accuracy study. It compared responses to roughly 5,000 queries on seven devices including Amazon’s Alexa (Echo and Echo Show), Microsoft’s Cortana, Google Assistant (Home, smartphones), and Siri. More answers, less accuracy. At the highest level, Google Assistant performed the best, but Cortana

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A New Study Casts Doubt on ‘Gaming Disorder’ Diagnoses

Since the World Health Organization proposed new diagnoses for “hazardous gaming” and “gaming disorder” last year, there’s been an ongoing scientific debate about which way the causation for these issues really goes. Does an excessive or addictive relationship with gaming actually cause psychological problems, or are people with existing psychological problems simply more likely to

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Applications for your Android Smartphone that Make Study Easier

The most difficult aspect of studying is staying organized and maintaining a good schedule. Getting lost in assignments, notes, and ideas can make you feel too overwhelmed to get to work. Thankfully, you can use your android smartphone to make things easier by relying on apps to help you study efficiently. Applications for your Android

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Study finds bulk of searches leading to fake goods - Search Marketing

Study finds bulk of searches leading to fake goods – Search Marketing

The problem isn’t just with Google. The report also names search engines Bing, Baidu, and Yaidex as culprits in the fake results, but the research does indicate that Google, specifically, isn’t removing the websites that host the fakery. Sites like Amazon and Facebook are legally required to remove the sites that sell fake goods, but

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