Survey

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How Exactly is COVID-19 Changing Shopper Behavior? [Survey]

We can all sense it. Life is different. Following the coronavirus outbreak, people are working differently, playing differently, communicating differently, and, yes, shopping differently. So, now, companies across the retail industry are scurrying to understand how COVID-19 is changing shopper behavior.   According to a recent survey by the Field Agent platform, 83% of respondents …

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2020 Google Search Survey: How Much Do Users Trust Their Search Results?

2020 Google Search Survey: How Much Do Users Trust Their Search Results?

While Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US …

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Why survey data is more valuable than ever for consumer research

Survey data is a crucial component of any marketing strategy. Why? Because there’s nothing more powerful than the opinion of the masses who have volunteered to share exactly what makes them tick. Today, however, we see marketers looking to web analytics more and more for answers, hoping that a real-time approach will get them ahead …

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Meta descriptions and branding have the most influence on search clickthrough, survey finds

Meta descriptions and branding have the most influence on search clickthrough, survey finds

Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility. Two-thirds of survey respondents also said that more ads would make them want to use Google less, and the majority agreed that Google is improving …

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