Survey

LSIS Chart 1

Local Search Industry Survey: Local SEO Pay, Pricing & Performance

SEO BLOG /

Key Takeaways LinkedIn leapfrogs Facebook as the best social media channel for landing new clients. Male local marketers earn 27%, 16% and 32% more than their female counterparts in the US, UK, and Canada, respectively. Local marketing agencies and freelancers earning annual revenues of $500,000 or more have declined by almost 10% since 2021. Retaining […]

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Coronavirus-Shopper-Behavior-2-agent-photo

Follow-Up Survey: How is COVID-19 Changing Shopper Behavior?

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In Late March, Endcaps & Insights published an article examining changes in shopping behavior following the widespread outbreak of COVID-19 in the U.S. The article was based on a survey of 1,509 shoppers. “People are working differently, playing differently, communicating differently, and, yes, shopping differently,” the article read. “So, now, companies across the retail industry

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PR Industry Survey: The Tactics and Skills Rising in Importance

PR Industry Survey: The Tactics and Skills Rising in Importance

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Public relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase most in importance in the next 12 months, according to recent research from JOTW and Sword and the Script. The report was based on data from a survey conducted in February and March 2020 among

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How to Identify and Avoid Survey Response Bias [Infographic]

How to Identify and Avoid Survey Response Bias [Infographic]

SEO BLOG /

Marketers often use surveys to gain an understanding of how their customers think and feel about products and services. However, if a survey is not structured and written correctly, it may lead to misleading or incorrect results. A poorly crafted survey is vulnerable to response bias, which causes participants to answer questions inaccurately. As a

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SURVEY: 55% of public relations pros still use spreadsheets to manage contacts

SURVEY: 55% of public relations pros still use spreadsheets to manage contacts

SEO BLOG /

SURVEY: 55% of public relations pros still use spreadsheets to manage contacts To rev up support for Prezly’s Global PR Survey 2020, they’ve teased out some of the current findings to show the current state of public relations professionals workflow habits. With all of the technology and services at our disposal, early results show a

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