How Swarovski is using influencers & experiences to modernise its brand for millennials – Econsultancy

Swarovski is a company that dates way back to 1895. It is typically seen as a diamond-alternative – a crystal jewellery brand that centres on luxury and tradition. In recent years, Swarovski has taken steps to modernise its image somewhat; shifting its focus to target a younger, more digitally-savvy demographic. One of the main reasons …

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