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How the Increased Meta Description Tag Length Affects Your Strategy

Last December, Google officially changed the max length of the meta description tag from the long-time SEO best practice of 170 to 320. So, what does this mean for your strategy? Is there value with taking the time necessary to rewrite them all across the entire website? Before I give you a final recommendation, let’s

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Drama Over Google’s Meta Description Tag Character Length Continues

If you’re confused about meta descriptions for your webpages, don’t worry… you are not alone. The description tag hasn’t had an impact on search engine algorithm for many years, but still acts as an optimization tool that can be used to improve click-through rates from the SERPs. However, exactly how much control we have over these descriptions

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Infographic: What Is The Nofollow Tag; When & How To Use It

The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes? Doing so can help them avoid problems with search engines believing they are selling influence or are somehow involved

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