Targeting

Russian hackers have been accused of  targeting covid-19 vaccine researchers

Russian hackers have been accused of targeting covid-19 vaccine researchers

The news: Russian hackers targeted UK, US, and Canadian researchers developing coronavirus vaccines, according to a report from the United Kingdom, American, and Canadian intelligence services. The hackers: The Russian intelligence hacking group known as Cozy Bear or APT29 has been blamed. You might know Cozy from its many previous high-profile cyber-espionage ventures, most notably …

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How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy …

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The new contextual ad targeting works, study says

The new contextual ad targeting works, study says – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

Dun & Bradstreet launches in-market audience targeting for B2B marketers

Data and analytics provider Dun & Bradstreet has launched D&B Buyer Intent, a platform that claims to highlight when companies are ready to buy a range of B2B products and services. To do that, the system analyzes web engagements and uses natural language processing and applies a buying score that indicates customer engagement with different …

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Opportunities Abound for Businesses Targeting Women Home Buyers

Most Americans would rather pay a mortgage than pay rent—that’s one of the findings in the latest Homebuyer Insights Report from Bank of America. Owning a home makes people happy; in fact, 93% of people say they’re happier because they purchased a home, while most (83%) of the homeowners attribute their joy to an improved …

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Facebook warns of targeting limitations, says Checkout will take time

Facebook reported another record quarter on Wednesday but warned that privacy regulations will limit ad targeting capabilities and slow the future revenue growth. The company announced $21.1 billion in revenues for the fourth quarter of 2019, a 25% increase year-over-year. Advertising, which continues to account for nearly all of Facebook’s revenue, reached $20.7 billion, also …

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