“You can’t fool all the people, not even most of the time. People, once unfooled, talk about the experience.” — Seth Godin Consumers Choose Companies They Trust Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. Tech giants such as Apple and Google are in part so successful because of the trust built within […]
Location data has become an increasingly valuable asset to marketers. Using offline behavior and movements (like a “cookie for the real-world”), it can identify audiences, provide operational and competitive insights and identify which campaigns and channels have driven actual store visits and even sales. But it can also be inaccurate and, as with programmatic, it’s
To demystify location data, Unacast offers ‘Clear View Transparency Pledge’ Read More »
Posted by MiriamEllis Your local business will invest its all in stocking shelves and menus with the right goods and services in advance of the 2018 holiday season, but does your inventory include the on-and-offline experiences consumers say they want most? Right now, a potential patron near you is having an experience that will inform
“Transparency” has been a buzzword of sorts the last year. It’s popping up in the news more. It’s a focal point for social platforms right now. And, most importantly, it’s top of mind with consumers. That came out in spades in a recent Sprout Social report which found that millennials ranked brands–not politicians, surprisingly–as the
The New Era of Transparency is a Huge Opportunity for PR Read More »
Instagram has added a new set of account transparency tools, helping to provide more insights to users. Source link
Sprout Social's latest report looks at consumer demand for transparency on social, and what that means for brand strategies. Source link
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its political ad policies in May — enforcing new ID requirements for anyone purchasing political ads — the company is now sharing its first transparency report focusing solely on political ads, as well as a political
Facebook recently launched a new tool which enables anyone to see the ads being run by any Page, at any time. And that could provide benefits for marketers. Source link
4 Reasons Why Facebook's New Ad Transparency Tools are Good for Marketers Read More »
For anyone who’s ever looked at an advertisement on the Internet and thought to themselves, “I, for one, hope I am not being brainwashed by malevolent actors sitting in an undisclosed room lit by a single dim light bulb,” I have some pretty cool news. Facebook has decided to give users more information about the
Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool Read More »
