Public Relations

4 Common PR Mistakes Small Businesses Make and How to Avoid Them

By Jesse Wynants U.S. data tells us there are six PR pros for every one journalist. This PR number has doubled in 10 years all the while newsrooms are shrinking. So what does this tell you? PR is becoming more and more tricky, which is bad news for all the businesses out there committing common …

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Media Relations is Getting Harder…Much Harder (But Here Are a Few Tips For How You Can Get More Stories Placed)

This just in: media relations is getting tougher. Much, much tougher. The stats back up the claim. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 …

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How Brands Can Respond to Rising Risks of Boycotts

geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least …

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6 Fool-Proof Steps to a Successful Public Relations Campaign

Are you looking to maintain a professional presence in your field? Every business or professional individual can benefit from some form of public relations when it comes to elevating and maintaining their image. No matter what your intentions are when starting a public relations campaign, where do you start? Here Are 6 Critical Steps For …

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Lift Your Public Relations With These 3 Content Marketing Tools

Today I’m going to help you lift your public relations with three content marketing tools. Hopefully, this will get your work week off to a good start. Public relations is key for SEO these days. After all, most everything a public relations professional writes end up being online. Why not optimize your press releases, case …

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