Public Relations

4 Common PR Mistakes Small Businesses Make and How to Avoid Them

By Jesse Wynants U.S. data tells us there are six PR pros for every one journalist. This PR number has doubled in 10 years all the while newsrooms are shrinking. So what does this tell you? PR is becoming more and more tricky, which is bad news for all the businesses out there committing common …

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Media Relations is Getting Harder…Much Harder (But Here Are a Few Tips For How You Can Get More Stories Placed)

This just in: media relations is getting tougher. Much, much tougher. The stats back up the claim. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 …

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