Public Relations

How Brands Can Respond to Rising Risks of Boycotts

geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least …

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6 Fool-Proof Steps to a Successful Public Relations Campaign

Are you looking to maintain a professional presence in your field? Every business or professional individual can benefit from some form of public relations when it comes to elevating and maintaining their image. No matter what your intentions are when starting a public relations campaign, where do you start? Here Are 6 Critical Steps For …

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Lift Your Public Relations With These 3 Content Marketing Tools

Today I’m going to help you lift your public relations with three content marketing tools. Hopefully, this will get your work week off to a good start. Public relations is key for SEO these days. After all, most everything a public relations professional writes end up being online. Why not optimize your press releases, case …

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How Overpromising Causes Public Relations Disasters

Organizations shouldn’t over promise as an alternative to the risk of losing a customer, employee, deal, flattering article, or favorable analyst rating. Over promising may buy time, but it almost always comes to haunt the organization in the long term. Not delivering on expectations is dangerous for the future of the organization. Honesty is a …

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