Understanding

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Can I Use This Photo on Social Media? Understanding Image Copyright

Can I Use This Photo on Social Media? Understanding Image Copyright It’s well known that images click on social media. And they’re also what we click on. In general, posts with visuals get more views, likes, and shares than posts that don’t. But sourcing images for social media isn’t always straightforward. The legalese found in …

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A quick guide to understanding Google’s quality rater guidelines

A quick guide to understanding Google’s quality rater guidelines

“You can view the rater guidelines as where we want the search algorithm to go,” Ben Gomes, head of search for Google, once explained to CNBC. Gomes’ statement highlights the document’s relationship with Google’s algorithm, yet despite its relevance for publishers and SEOs, the quality rater guidelines (QRG) remain an intimidating resource for many digital …

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New approaches to brand equity research: Understanding how context influences brand perceptions

New approaches to brand equity research: Understanding how context influences brand perceptions

Reading time: 4 mins How does the rise of promiscuous decision making affect the way we approach consumer insights? New proprietary research has uncovered variances in shopping behavior that are directly linked to brand category, spelling dramatic consequences for brand equity research. This suggests that there is power in moving away from brand-focused to consumer …

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