Google houses the world’s information, and it’s their goal to serve the best answers to searchers’ questions. That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true search intent? In this brand-new Whiteboard Friday, Britney Muller shares everything […]
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Hi all, Firstly thank you all so much for your response to the interview I posted last week. It was unexpected! I’ve since had the opportunity to interview April Dunford (veteran marketer, author, keynote speaker, and positioning expert.) She told me a story from when she was a young product marketer a year or so
You might remember when I previously discussed opportunity cost in this space. If you missed it the first time around, I encourage you to swing back around to read it. It’ll help to put more of what I’m about to say into context. Put simply, opportunity cost represents what you may have potentially enjoyed had
The View on Value: Add client value via implementation & behavioural understanding not online options & barometers | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable
Finkelstein’s many papers on the Oregon program constitute the deepest empirical work yet done on the subject of Medicaid, but they represent just part of her research portfolio. Her work includes studies of Medicare, the federal health insurance program for seniors, as well as work on the long-term financial fallout of being hospitalized, the value
It’s no secret that site speed is important for SEO. Not only is it used as a ranking factor by Google, but it’s also imperative for providing a good experience for users from the second they land on your site. A slow website and poor performance will impact user experience and accessibility, as well as
A 10-Step Process for Understanding Site Performance & Automating Speed Testing Read More »
Can I Use This Photo on Social Media? Understanding Image Copyright It’s well known that images click on social media. And they’re also what we click on. In general, posts with visuals get more views, likes, and shares than posts that don’t. But sourcing images for social media isn’t always straightforward. The legalese found in
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“You can view the rater guidelines as where we want the search algorithm to go,” Ben Gomes, head of search for Google, once explained to CNBC. Gomes’ statement highlights the document’s relationship with Google’s algorithm, yet despite its relevance for publishers and SEOs, the quality rater guidelines (QRG) remain an intimidating resource for many digital
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Reading time: 4 mins How does the rise of promiscuous decision making affect the way we approach consumer insights? New proprietary research has uncovered variances in shopping behavior that are directly linked to brand category, spelling dramatic consequences for brand equity research. This suggests that there is power in moving away from brand-focused to consumer
The mere fact that you’ve clicked on this article shows that you realize the vital role that search engine optimization (SEO) plays in your company’s success. Hats off to you for recognizing that… you are a true titan of business! One of the most important factors in optimizing your online presence is the use of
Understanding Keyword Difficulty: An Important SEO Trick to Learn Read More »
