I’m going to start this blog by saying something that may shock you. Everyone does content marketing these days, but not everyone does it well. A successful content marketing strategy is one in which the content actually provides value to the consumer. But a lot of content out there just exists to toot its own horn. The trick to […]
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“I came, I puked, I left” is a very famous definition of the bounce rate by Avinash Kaushik. But what does it mean exactly? When does a visitor bounce? Is it purely a visitor that hits the back button or is there more to it? And what can you tell by looking at the bounce
By Mark Zeni I have a small website for my garage business; will SEO be helpful for me? Will SEO help my e-commerce startup? I have just outsourced SEO for my website, will I get more leads? These are some of the questions that cross the minds of newbies
A Novice’s Guide to Understanding the Benefits of SEO for Businesses Read More »
Think back to a recent sales meeting when you were discussing the sales progress of your prospects. You may have reported that one of your deals was going to close soon. Whether the sale is going to close or not, and whether it will happen soon depends on a lot of variables, and one of the
Is Selling Really as Easy as 1-2-3? Understanding the Three Stages of Selling Read More »
About the Report Key findings from the report Table of contents Businesses across the world are on an agressive path towards making their businesses more customer-centric through better understanding of the customer journey, and making the overall customer experience as postitive as possible. Having the ability to build a joined-up view of all customer interactions
Understanding the Customer Journey in Asia Pacific Read More »
Usefulness Content Freshness Do you know what your data is revealing about you? Most of us think we know, but we couldn’t be further from the truth as “Data for the People: How to Make Our Post-Privacy Economy Work for You” points out. In this book,
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Understanding Google’s Latest Assault On Unnatural Links By Eric Ward on August 13, 2013 (Updated 2/22/17, originally written for SearchEngineLand) Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site last month. If not for the excellent work of Barry Schwartz, many of us
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