wakeup

The North Face’s Wikipedia hijacking is a wake-up call for brands and agencies – Econsultancy

An embarrassing ad campaign demonstrates that even in today’s mature digital marketing ecoystem, there are still agencies and executives at prominent brands that fundamentally don’t understand the rules of digital marketing. Leo Burnett Tailor Made, a subsidiary of Publicis Groupe’s Leo Burnett Worldwide, recently came up with an idea for the Brazilian subsidiary of The …

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Upfronts highlights (including the jokes). Plus, a rough day for Apple: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about todayThe TV upfronts are here, which means networks are putting on elaborate performances to woo advertisers. As Ad …

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A multi-million dollar lawsuit is a wake-up call for influencer marketing

A multi-million dollar class action lawsuit filed against a company accused of financial fraud has ensnared two celebrity influencers and should be a wake-up call for the booming influencer marketing industry. Boxing superstar Floyd Mayweather and music mogul DJ Khaled, who have more than 50m followers between them on Instagram and Facebook, are named in …

A multi-million dollar lawsuit is a wake-up call for influencer marketing Read More »

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