on July 9, 2019 at 10:02 am 58% of online adults have used voice search and 33% were using it monthly in early 2019, up from just over 25% monthly reported use in September 2018. Market data from eConsultancy and SEO Tribunal suggest there were a quarter of a trillion voice […]
New Data on Voice Assistant SEO is a Wake-up Call for Brands Read More »
An embarrassing ad campaign demonstrates that even in today’s mature digital marketing ecoystem, there are still agencies and executives at prominent brands that fundamentally don’t understand the rules of digital marketing. Leo Burnett Tailor Made, a subsidiary of Publicis Groupe’s Leo Burnett Worldwide, recently came up with an idea for the Brazilian subsidiary of The
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about todayThe TV upfronts are here, which means networks are putting on elaborate performances to woo advertisers. As Ad
A multi-million dollar class action lawsuit filed against a company accused of financial fraud has ensnared two celebrity influencers and should be a wake-up call for the booming influencer marketing industry. Boxing superstar Floyd Mayweather and music mogul DJ Khaled, who have more than 50m followers between them on Instagram and Facebook, are named in
A multi-million dollar lawsuit is a wake-up call for influencer marketing Read More »
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the challenges of our industry and responding with innovation because we believe call-based leads are the truest form of performance marketing. Soleo matches ready-to-buy consumers with businesses by way of local searches and calls
