How Humor Can Humanize a B2B Brand: Tim Washer on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! As part of his keynote presentation at the MarketingProfs B2B Forum back in 2008, David Meerman Scott showed an IBM video called “Mainframe: The Art of the Sale.” With its deadpan sendup of outmoded and, frankly, nonsensical B2B sales techniques (cold-calling people …

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