Zalando’s Melissa Weston on personalisation, platform strategy and doubling the ecommerce giant’s audience – Econsultancy

Zalando was founded in 2008 and has grown from an online shoe shop to an online fashion platform, with 2018 revenue of €5.388 billion across its 17 European markets. The company describes what it does as connecting customers, brands and partners. That means customer-centric shopping with personalization, smooth payment and customer services, and easy returns. …

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