Festival of Marketing

How Dixons Carphone changed its culture around digital transformation – Econsultancy

Imagine this scenario: you have just joined a major retail brand in a brand new role with the goal of leading a digital transformation across the business. The retailer has 950 stores, 771 store visits per minute and 42,000 employees; makes more than 13,600 deliveries per day; and receives 22 website visits per second. Where …

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Scope’s digital team on how brands can improve their online accessibility – Econsultancy

A staggering 98% of homepages from one million popular websites failed to meet legal accessibility standards, research by WebAIM concluded in February this year. With around 14 million or 20% of people in the UK living with some form of disability, this leaves a huge number of users unable to fully utilise digital platforms and …

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How Honda UK cuts through the noise with agile content and brand storytelling – Econsultancy

We’ve all heard about how the internet is being inundated with more content than ever before. According to Domo, which creates the annual ‘Data Never Sleeps’ infographic that visually illustrates just how much data is created and consumed across the internet in a single minute, by 2020 there will be 40 times more bytes of …

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How Premier Foods used product innovation and long & short-term thinking to boost sales of Angel Delight and Mr Kipling – Econsultancy

Premier Foods sees around £800m turnover in the UK every year selling products in ambient food categories such as cakes and desserts, cooking sauces and quick meals, including famous brands such as Mr Kipling. The brand portfolio has 90% penetration in the UK and its biggest individual brands such as Bisto and Mr Kipling see …

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How the team behind NHS Digital transformed the UK’s online health service – Econsultancy

NHS Digital is the information and technology partner to the National Health Service. In the words of Owain Davies, Lead Product Owner at NHS Digital, it is “just one part of one of the country’s best-known institutions”. When Davies took up his role in September 2016, he and his team set out to digitally transform …

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Content teams need the “freedom to create” – Econsultancy

Depop’s Head of Digital Marketing Yoann Pavy spoke today at the Festival of Marketing 2019 and shared some of his philosophy of digital content and community. Social media has played a big part in the success of Depop, a fashion marketplace which was founded in 2011 and now boasts more than 15 million users in every …

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Virgin Trains’ Head of Social Content on quirky humour, avocados and measuring success – Econsultancy

Emma Martell is Head of Social Content at Virgin Trains, and is due to speak at next month’s Festival of Marketing on ‘Harnessing the Power of Weird on Social’. Ahead of her appearance at the Festival, we caught up with her to find out about her day-to-day work, how Virgin Trains came to develop its …

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Zalando’s Melissa Weston on personalisation, platform strategy and doubling the ecommerce giant’s audience – Econsultancy

Zalando was founded in 2008 and has grown from an online shoe shop to an online fashion platform, with 2018 revenue of €5.388 billion across its 17 European markets. The company describes what it does as connecting customers, brands and partners. That means customer-centric shopping with personalization, smooth payment and customer services, and easy returns. …

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Gucci’s gamification chief on strategy, Dungeons & Dragons and digital transformation – Econsultancy

Anders Lange has worked in digital transformation at luxury brand Gucci for close to ten years, beginning in 2010 as Senior Omnichannel Manager. He currently holds the slightly unusual title of Head of Strategic Gamification at Gucci, and also consults on digital transformation for major brands like Warner Bros and Google. He is due to …

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Five unmissable speakers at the Festival of Marketing 2019 – Econsultancy

The Festival of Marketing returns October 10-11 in London and the agenda has just gone live. This year’s festival promises to be a corker. So, to whet your appetite, here’s a few of the speakers I’m most looking forward to hearing from at Tobacco Dock. And remember to check out the Festival of Marketing website …

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GSK’s Louise Kristensen on the definition of personalisation – Econsultancy

Though we may be a few months out from the Festival of Marketing 2019 (October 10-11 in London, get your tickets here), the Econsultancy blog is bringing its readers a preview of some of the excellent speakers. Louise Kristensen, EMEA Digital Commerce Lead at GSK, is returning to the festival this year and will be …

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Shell’s Carolyn McKeever on agencies, her favourite creative and doing ‘glocal’ – Econsultancy

Carolyn McKeever is Global Head of Downstream Marketing Communications at Shell and one of the esteemed speakers at Festival of Marketing 2019. To get you hyped for the Festival in October (10-11 in London), we caught up with McKeever to ask her a few questions about her work at Shell. See Econsultancy’s Festival of Marketing …

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