Consider this: you spend months creating a campaign to promote a new product launch, but once you’ve executed the campaign, you’re noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there’s almost no traffic from email.
What’s The Best Time to Send Email Campaigns? (Research-Backed) Read More »
A month ago, we told you about all the major improvements to SEMrush tools over the last year; now we are back with our regular monthly digest, What’s New in SEMrush. Since the end of last year, we have been working to make your experience with SEMrush more comfortable and safe. So, we have added
The lunch you’re catering at the wedding of a friend next week—who’s it for? It might be for the bride, because it’s her special day, so you should make food she likes. It might be for the guests, because they’re the guests, and so you should make something universally appreciated, the way you’d cook for
The Tax Cuts and Jobs Act drastically cut the corporate tax rate. But it also introduced the qualified business income (QBI) deduction. The QBI offers a way to lower the effective tax rate on the profits of owners of pass-through entities. These include sole proprietorships (including independent contractors), partnerships, limited liability companies, and S corporations.
What’s the Qualified Business Income Deduction and Can You Claim It? Read More »
There’s a lot of changes happening to featured snippets. Google still plans to remove them from the right side and into the main listings. But there have been some additional questions raised about how we look at ranking in the SERPs. Rank Ranger’s Mordy Oberstein explains what’s been happening since Jan. 22 and how things
Forrester published a piece on RCS called: “More Myth Than Magic – For Now.” (report is here if you are a client). For those of you not following RCS, it’s basically the carrier’s upgrade to SMS which is nearly 30 years old at this point. There have been a couple of recent announcements that I
Search engines like Google have two types of search results: paid and organic. Paid results show up when companies pay Google for clicks. Organic results are the ones that Google deems most relevant for the query. Business owners can increase website traffic by appearing in organic and paid results using SEO and PPC. In this
Last year, we surveyed our readers to find out where marketers were prioritizing spend on Amazon’s growing list of offerings, as compared to spend on Google Shopping and other platforms geared toward retailers. We found that 80% of those advertising on platforms that support digital commerce campaigns planned to increase spending on Amazon in 2019. And
The Amazon ad juggernaut: What’s your experience been? Read More »
At WebDevStudios (WDS) we take pride in the team we put together to help our clients achieve success. Putting together a successful web development team is similar to putting together a winning sports team. There are the players, team coaches, head coach, and team owner. Although every role is important to a successful end game,
Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Engaging with audiences, addressing comments and complaints, and staying true to a brand’s voice is a never-ending, but critical endeavor in the digital age. But what about when you’re ready to take the next step? Fortunately,
What’s next? 8 career paths for social media managers Read More »
