worthwhile

Is customer acquisition worthwhile on Black Friday?

Should you invest resource and budget to attract new customers on Black Friday? Acquiring a new customer is up to seven times more expensive than keeping an existing one. You’ve likely heard the stat quoted before and it should hopefully have resonated. But have you done anything tangible to address it? Perhaps you have, but …

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Does Long-Form Content Still Get Worthwhile Results?

We’ve been writing (and promoting) long-form content for years now. But is its popularity finally on the wane? If you’re a blogger, journalist, marketer, or writer you’ll know about long-form content and the booming popularity that it’s experienced over the last few years. Much research points to the fact that this longer format has positive …

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Are conferences worthwhile? | Practical Ecommerce

I remember going to the International Home + Housewares Show in 2006, when I worked for a large corporation. This was just before the Great Recession. Houses were being built nationwide and selling like crazy, which drove revenue of housewares and appliance companies. At this conference, expense accounts were flush. The wine (and vodka) flowed. …

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