Outdoor steps can be treacherous in the dark. It’s easy to forget they’re there, and it’s even easier to misjudge exactly where they are. One moment you’re walking around outside your home, and the next you’re sprawled over your deck or porch—probably with injuries. Most homes don’t have illuminated steps, but they should. The new […]
Should you invest resource and budget to attract new customers on Black Friday? Acquiring a new customer is up to seven times more expensive than keeping an existing one. You’ve likely heard the stat quoted before and it should hopefully have resonated. But have you done anything tangible to address it? Perhaps you have, but
Is customer acquisition worthwhile on Black Friday? Read More »
We’ve been writing (and promoting) long-form content for years now. But is its popularity finally on the wane? If you’re a blogger, journalist, marketer, or writer you’ll know about long-form content and the booming popularity that it’s experienced over the last few years. Much research points to the fact that this longer format has positive
Does Long-Form Content Still Get Worthwhile Results? Read More »
I remember going to the International Home + Housewares Show in 2006, when I worked for a large corporation. This was just before the Great Recession. Houses were being built nationwide and selling like crazy, which drove revenue of housewares and appliance companies. At this conference, expense accounts were flush. The wine (and vodka) flowed.
Are conferences worthwhile? | Practical Ecommerce Read More »
