conversions

A Step-by-Step Guide (With Templates)

NOW WITH MORE! This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? It’s not sustainable (nor sensible) to continue spending money on poorly performing campaigns. Facebook advertising is changing …

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The Best Twitter Traffic Hacks to Grow Your Business

Promoting a business on Twitter can be tricky. With 330 million monthly active users posting 500 million tweets per day, it’s easy for yours to get lost in the shuffle. Not only that, but it’s estimated that the average lifespan of a tweet is a mere 18 minutes. That’s low. And when you factor in Twitter’s ongoing …

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9 Alternatives that Are Just as Good as Google Analytics

Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. It has the largest market share of around 85.4% when compared to other analytics tools. The reason it’s so popular is because it’s free to use, data comes directly from Google and you can make concrete business decisions …

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Why You Should Use Long-Tail Keywords in Your SEO Campaign

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords …

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What Is Post-Click Automation & Why Should Agencies Offer It as a Service?

There are countless ways digital advertising technology has advanced in recent years. Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. Google Ads, …

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How to Design Landing Pages that Convert

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Spoiler alert: that’s because they are. However, just because they’re important doesn’t mean that the average person understands how to use them. Even …

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