Jeffrey Epstein wielded upper-crust cachet and an online PR storm to rehabilitate his image after registering as a sex offender more than a decade ago, according to a recent profile by The New York Times. But the latter tactic would be far less effective if he were to employ it today, reputation-management experts told MarketWatch. […]
5 Small Business Marketing Tips You Wouldn’t Think About As a small start-up business, you know the challenges of getting your name out in public. Especially if you compete with large corporations, trying to find a marketing strategy that works for you can be difficult. There may not be a set of rules that will
5 Small Business Marketing Tips You Wouldn’t Think About Read More »
Two weeks after Nike’s campaign featuring Colin Kaepernick debuted, the company’s online sales had risen a whopping 31 percent and its stock had climbed more than 6 percent to an all-time high. With Kaepernick, Nike clearly tapped into something powerful—but it didn’t come without risk. Immediately after the ad debuted, it was widely reported that
Here’s why Nike’s Colin Kaepernick gamble wouldn’t work for Under Armour Read More »
Meet Mike, who works for Southwest Airlines. Actually, we’ll probably never truly meet Mike. We don’t even know his last name. All we know is that he’s part of the Southwest Airlines Social Care Team–the group of people on the other side of the Southwest Airlines Twitter feed. Oh, and we also know that he was working
Southwest Airlines Had a Brilliant Reaction When a Passenger’s WiFi Wouldn’t Work Read More »
