Wrapped

The next great small business battle may come wrapped in a bow

The Natori Company president Ken Natori discusses brick and mortar retail’s survival ahead of the holiday shopping season. The next great business battle may come wrapped in a bow or packed in a box or filling a basket. Consumers and businesses made gift basket sales a $20 billion business in 2018 and it promises to get bigger. Giant brands such …

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The genius of Spotify Wrapped, the only marketing campaign I add to my calendar

I’m very excited for next week. Not because it’s the first week of December and Christmas is almost upon us. No, a much more important annual event awaits me on the 6th December: Spotify Wrapped. If you haven’t heard of it, Spotify Wrapped is an end-of-year event in which the company unveils listening data from …

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