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Yelp Success vs. Ratings and Reviews

Consumers trust companies less than ever before. In that maelstrom, ratings and reviews are a life raft of information.


  • Ratings and reviews, particularly those left on your own website, are more important than ever.
  • New research reveals that compensating customers for reviews might not be an effective strategy.
  • Go ahead and ask your customers for reviews via email—they’re a completely different group than the people reviewing you on Yelp.

Jay: Hey everybody, it’s Jay Baer. Are ratings and reviews more important than ever? I think the answer is yes.

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