Social Media Strategy

How to Get Started in 2020

Social media is one of the best ways to market your business. There are 3.5 billion people using social media worldwide, which is 46% of the world’s population: You are definitely going to lag behind your competitors if your business is not present on popular social media channels. One of the easiest ways to reach …

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How to Create a Kickass Editorial Calendar

Managing your content can seem like a daunting task.  If you’re new to editorial management management, or just looking for a way to keep all your content well organized, you might be asking a few questions. How do you organize your content? How do you know what content to post? Is there an easy and …

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Social media marketing trends 2020

Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible. Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all – …

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The Digital Detox – why people are removing social apps but not deleting them

Digital detox strategies are being employed by individuals to step away from the screen and focus on improving their mental and real-life social wellbeing The social landscape is currently in flux. Platforms are seeing immense shifts in the way people engage with their services. For example, while Facebook sees rapid decreases in users, Instagram is …

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Jump-start your SEO by combining social media and content marketing strategies

Social signals may not be a confirmed ranking factor for Google yet, but there are plenty of reasons to use social media to support your SEO strategy While Google has yet to confirm that social media signals (Facebook likes, Twitter tweets, Pinterest pins, etc.) are a ranking factor for its search engine algorithm, there are …

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How brands are redefining influencer marketing with dark social

People are moving away from Facebook and Twitter. Instead, they’re sharing content via private messaging apps. These private channels are referred to as dark social. It’s no secret that the number of shares you see on social media has started to decline. So, does this mean people have stopped sharing the content they find interesting? …

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How QR codes and social media marketing can work together

Social media users want access to relevant information immediately, which QR codes can help provide QR codes, short for Quick Response, have really taken off in the last few years, with many social media giants jumping onto the bandwagon as well. In today’s fast-paced world, social media users want instant gratification. They want access to …

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Developing a social media plan: Everything you need to know

To get your message across to your audience and achieve your goals, you first need a social media plan With social media becoming more important every day, there’s a case for every business to exploit this platform for marketing. When you consider that 73% of marketers have found social media effective for their business, you’ll …

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How Is Dark Social Affecting Your Brand?

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The prize: billions of …

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Social media for professional services marketing

Professional services marketing: Build a business case for social success Social media adoption has been rapid within organisations serving consumer markets. The same however can’t be said for professional services, where social media generally speaking remains a struggle. Many professional service firms are at a loss as to how best to harness the power of …

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Social media marketing best practices you need to know now

If you aren’t following social media marketing best practices, it’s difficult to get results. Today, every serious business – across industries – uses social media. But how many of them can boast of actually achieving their social media goals? Sadly, a lot of businesses use social media because everyone else is using it. Because social …

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The Winning Social Media Content Strategy TV Networks Use

From a marketing perspective, there is no such thing as “social media.” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. For example, a study by CoSchedule found that the “optimal” number of daily …

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