Social Media Strategy

The Digital Detox – why people are removing social apps but not deleting them

Digital detox strategies are being employed by individuals to step away from the screen and focus on improving their mental and real-life social wellbeing The social landscape is currently in flux. Platforms are seeing immense shifts in the way people engage with their services. For example, while Facebook sees rapid decreases in users, Instagram is …

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Jump-start your SEO by combining social media and content marketing strategies

Social signals may not be a confirmed ranking factor for Google yet, but there are plenty of reasons to use social media to support your SEO strategy While Google has yet to confirm that social media signals (Facebook likes, Twitter tweets, Pinterest pins, etc.) are a ranking factor for its search engine algorithm, there are …

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How brands are redefining influencer marketing with dark social

People are moving away from Facebook and Twitter. Instead, they’re sharing content via private messaging apps. These private channels are referred to as dark social. It’s no secret that the number of shares you see on social media has started to decline. So, does this mean people have stopped sharing the content they find interesting? …

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How QR codes and social media marketing can work together

Social media users want access to relevant information immediately, which QR codes can help provide QR codes, short for Quick Response, have really taken off in the last few years, with many social media giants jumping onto the bandwagon as well. In today’s fast-paced world, social media users want instant gratification. They want access to …

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Developing a social media plan: Everything you need to know

To get your message across to your audience and achieve your goals, you first need a social media plan With social media becoming more important every day, there’s a case for every business to exploit this platform for marketing. When you consider that 73% of marketers have found social media effective for their business, you’ll …

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How Is Dark Social Affecting Your Brand?

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The prize: billions of …

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