Whether you’re a gluten-free pet owner who likes hiking and brunch or a vegetarian parent who loves donuts, farmer’s markets, and breweries, Yelp can help. The business directory is rolling out a new experience that allows users to tailor their app based on interests, diet, and lifestyle. “We’re starting an open conversation with people to …
Personalize Yelp Based on Your Dietary, Lifestyle Needs Read More »
“So… most businesses know about voice search. But has this knowledge helped them optimize for it?” An interesting report recently released by Uberall sought to address that exact question. For as much as we talk about the importance of voice search, and even how to optimize for it — are people actually doing it? In …
Study: How ready are businesses for voice search? Read More »
If you want to get found online (and get customers to buy from you), then you’ve got to pay attention to search engine optimization. SEO is more important than ever for getting found online—and getting customers to buy from your business. And that’s because online search has become the top way people find local businesses. …
If you’re a small business owner, online reviews can be a blessing or a curse. They’re great when you’ve got enough reviews—and if they’re positive. But things can change fast. Just one negative review can cost a business up to 30 customers. Managing all the reviews for your business can get cumbersome, too. There are …
How to Effectively Manage Your Company’s Online Reviews Read More »
As reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according to third-party analysis and reporting. A report yesterday in The Washington Post found that the buying of fake reviews by merchants hoping to boost sales of their products is a widespread …
Reports: Fake reviews are a growing problem on Amazon, Google Read More »
Brand UPDATED: This post about digital marketing was updated for 2018 to reflect new information and add 20 more examples. Enjoy! The very nature of digital marketing requires that you continually re-evaluate your strategy to stay fresh and current. You don’t have to reinvent the wheel – you just have to upgrade to high-performance tires, customize them …
30 Brands with the Best Digital Marketing Campaigns Read More »
Yesterday Yelp announced “custom ads” for small businesses. They offer advertisers on the platform the ability to select a desired review and image to appear in their ads. This is similar to TripAdvisor’s ad program allowing advertisers to feature a favorite review. Yelp says these ad units are being quickly adopted: By giving advertisers the …
E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions. But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services. Amazon opened a bookstore in Seattle and …
6 smart e-commerce lessons to boost local business Read More »
As someone who works regularly with small businesses, I am frequently asked: “Should I advertise on Yelp”? Since this came up again recently, I thought I would share my insights and experience in hopes my answer helps someone else. Yelps makes it hard The last person asking about Yelp owns a European auto repair garage in …
Are Yelp ads worth paying for? How to figure it out Read More »
Reviews are an essential part of doing business online. They heavily influence consumer buying and local rankings. But as Joy Hawkins points out, using rewards or other incentives to help generate them is a bad idea. A law firm in Louisville, Kentucky Winton & Hiestand Law Group, had the vast majority of its reviews on Google …
Law firm that used contest to solicit Google reviews sees all but one disappear Read More »
