business blog

6 Tips for Brainstorming Brilliant Blog Topics

While most business owners know the value of consistently posting content on their blogs, many struggle with deciding on what topics to write about. In fact, not knowing what to write about is one of the top challenges most businesses face with blogging. I understand that predicament completely. I, too, have struggled to brainstorm blog …

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7 Ways to Attract New Readers to Your Business Blog

Effective blogging starts by creating an attractive space on your website, then providing interesting content that will keep customers coming back for more. Here are a few things you can do to bring new readers to your blog, which will hopefully then translate to sales. 1. Know your customers Before you start trying to connect …

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SG 5 Steps to Developing Successful Pillar Content

5 Steps to Developing Successful Pillar Content

It’s been well-established that running a business blog on your corporate website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. The Content Marketing Institute reports that producing enough quality content is the biggest challenge for B2B …

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