Channel: Email Marketing

Mailchimp is evolving. In an announcement on Monday, the email service provider revealed the launch of their first full-service.

5 steps to move closer to one-to-one personalization

“One-to-one marketing” continues to be one of the biggest buzzwords of 2019. At MarTech West last month, it felt.

In his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the.

It should come as no surprise by now that if you’re designing emails with a mobile-first ethos and aesthetic,.

As long as I have been in marketing and email (and that’s a long, long time), the mantra most.

AMP for Email, rolling out for Gmail now, has the potential to transform how marketers and product designers think.

Email newsletters and marketing campaigns are considered to be a low-cost, effective way to reach your audience, making it.

OYO Rooms uses AMP for Email to let users browse and see hotel and rental details right from the.

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing.

Brands around the globe face a common challenge: scaling their communication and providing enough engaging content to keep customers.