Channel: Email Marketing

Mailchimp set to launch full-service marketing platform

[ad_1] Mailchimp is evolving. In an announcement on Monday, the email service provider revealed the launch of their first full-service marketing platform, adding a variety of features designed to benefit their SMB customers. Known for its affordable (or free) email marketing service, Mailchimp is also launching tiered pricing for the new platform. “For more than …

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5 steps to move closer to one-to-one personalization

[ad_1] “One-to-one marketing” continues to be one of the biggest buzzwords of 2019. At MarTech West last month, it felt like everyone at the conference discussed how their teams are working to foster personalized connections with customers through technology stacks. It also was refreshing to hear that I’m not alone and no one has achieved …

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Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign

[ad_1] In his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the sales of their milkshakes. After observing their customers, they realized that milkshakes were serving completely different roles for different kinds of customers. For some customers, a milkshake was a tool for calming their kids down. …

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Here’s why you need to make sure your email design is mobile-first

[ad_1] It should come as no surprise by now that if you’re designing emails with a mobile-first ethos and aesthetic, then you’re already late to the game. Nearly 56% of emails are now opened via a mobile device, which means we’ve been living in a mobile-first world for quite some time. The overhead associated with …

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Marketing is more than KPIs, it’s service

[ad_1] As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated is: “Think about your subscribers, and deliver the brand promise that got you the acquisition in the first place.” That means you’re offering relevant communications every time you send an email. …

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Early AMP for Email lessons: Apple Mail workaround; Approach it like an app

[ad_1] AMP for Email, rolling out for Gmail now, has the potential to transform how marketers and product designers think about the inbox. Online scheduling company Doodle is among the early adopters that have been testing the new spec for making emails dynamic since Google unveiled it last year. Doodle is using AMP in email …

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