Channel: MarTech Today

Last Thursday Amazon announced the first set of HIPAA compliant healthcare voice apps on its platform:Express Scripts, a leading.

The martech stack fallacy: It’s not about technology

Last week I had the privilege to join fellow marketers, industry leaders, and innovators at MarTech West in San.

Today, consumers are increasingly engaging in chat and messenger apps (i.e., chatbots) to purchase, research and interact with businesses.

If you visit the same restaurant you’ve gone to for years, there’s probably a waiter who knows your name..

Welcome back! The holiday crush is over, and 2018 is behind us. You’re at your desk, the year is.

Whether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent in the.

The CMO role and marketing’s revenue influence have never been greater. There’s a seemingly endless number of ways to.

Sure, General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But.

Note: This piece was co-authored with Rob Leavitt, senior vice president at ITSMA. In the past few years, Account-Based.