Channel: MarTech Today

Alexa’s new HIPAA-compliant skills mean the healthcare industry must prioritize voice marketing

Channel: MarTech Today, Martech Column, voice search /

Last Thursday Amazon announced the first set of HIPAA compliant healthcare voice apps on its platform: Express Scripts, a leading pharmacy services organization: Check delivery status of a prescription and set up shipment notifications. Cigna Health Today, a global health service company: Understand the membership benefits, manage health improvement goals and receive personalized wellness incentives […]

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The martech stack fallacy: It’s not about technology

Channel: MarTech Today, Martech Column /

Last week I had the privilege to join fellow marketers, industry leaders, and innovators at MarTech West in San Jose. There I sat in on some fascinating sessions on everything from tracking marketing attribution to highlighting the new omnichannel marketing stack to learning how to buy the right marketing automation technology. I read about a

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3 reasons chatbots are transforming the automotive industry

Channel: MarTech Today, Chat & Text Messaging Apps, Martech Column /

Today, consumers are increasingly engaging in chat and messenger apps (i.e., chatbots) to purchase, research and interact with businesses and their products. As Artificial Intelligence advances, these conversational experiences provide a real-time way for consumers to interact with their favorite brands – without having to stay on hold for lengthy periods or pick up the

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ABM is maturing, here are some tools to help build successful campaigns in 2019

Channel: MarTech Today, Martech Column /

If you visit the same restaurant you’ve gone to for years, there’s probably a waiter who knows your name. They stop by, welcome you back and ask how your family is doing – and instead of asking for your order, they just bring it to the table. And the friends that came with you to

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Prediction About Data Usage Post-GDPR

A-From MTT, Channel: MarTech Today, Martech Column /

Whether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent in the last six months. So, what happens now? Consumers received email consents and opt-in notices, companies made a mad dash to prepare for GDPR compliance and industry conferences covered the topic extensively. Certainly, GDPR has changed business

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So, what’s it like to be a CMO of a marketing-focused business?

A-From MTT, Channel: MarTech Today, Martech Column, SEO BLOG /

The CMO role and marketing’s revenue influence have never been greater. There’s a seemingly endless number of ways to engage with prospects, customers and stakeholders, an abundance of data at our fingertips, and ever-improving technology to make us smarter and faster. It’s an exciting time to be a marketing leader. But what if you’re a

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Will GDPR and blockchain live up to their hype in 2018?

A-From MTT, Blockchain, Channel: MarTech Today, GDPR - General Data Protection Regulation, SEO BLOG /

Sure, General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But is either of them more than just a buzzword? I spoke to some marketers to see what they had to say about what 2018 holds for these two trends. Blockchain could solve all our problems —

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