Content Analytics

How to use traffic analytics for more hyper-targeted campaigns

When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effective and incur a higher conversion rate Just about every business is looking for better ways to connect with their customers. Customer engagement is the key to conversions and loyalty. According to …

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Why your content is being ignored and how to fix it

Content marketing should explicitly be about promoting the right content to the right audience at the right time in order to achieve your marketing goals Whether you’re creating content from scratch or refurbishing existing content, your goal should be to engage and entice your target audience effectively on different platforms and, ultimately, prompt action. Your …

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