Content mapping

3 SEO benefits to building hub and spoke pages

Content hubs help you solve the problem of related content being disconnected across your site and can help grow your organic rankings for target keywords You may not be familiar with the term “content hub,” but you’ve likely heard of the concept by some other name. You may have heard it referred to as a …

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Developing a gated content strategy for your business

When and when not to gate your content Generating leads and demand is a key function for many B2B organizations. Building a meaningful pipeline of interest in a product or service is an always-on activity and impacts nearly everyone across the organization, both customer and non-customer facing. As digital has become increasingly prominent within B2B …

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Why your content is being ignored and how to fix it

Content marketing should explicitly be about promoting the right content to the right audience at the right time in order to achieve your marketing goals Whether you’re creating content from scratch or refurbishing existing content, your goal should be to engage and entice your target audience effectively on different platforms and, ultimately, prompt action. Your …

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What are the most popular B2B content formats?

Chart of the Day: A review of the content types that engage B2B audiences How to best engage audiences is a challenge in all sectors, but particularly in B2B marketing where there are so many potential formats that can be selected as suggested by our content marketing matrix. This new research considers the 5 most popular …

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Which content marketing formats support B2B buyers?

Chart of the Day: Research showing the popularity of different types of content assets are used during B2B vendor service selection Our poll featured in our digital marketing trends 2018 post showed the ongoing popularity of content marketing as a technique with marketers. This research, looks at content popularity from a different angle, the popularity of …

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The Content Marketing Matrix | Smart Insights

A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content marketing strategy. It can also be used to brainstorm future improvements based on your content …

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