Defining goals and KPIs

5 must-haves in a digital product roadmap

You need a product roadmap so your team doesn’t get lost in the tactical weeds. Here’s what a great one looks like. As Lewis Carroll famously said, ‘if you don’t know where you’re going, any road will get you there.’ When it comes to digital product planning, unless you want to risk wandering aimlessly, you’ll …

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Which CX metrics to add to your marketing KPIs

Metrics are your marketing scorecard, which is why you need to ensure you’re tracking the right ones Metrics are the ‘scorecard’ of your digital marketing work. When these metrics, also known as key performance indicators (KPIs), are moving upwards, you’re winning the marketing game. When they’re trending downwards, you’re on the losing team (at least …

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Marketing Minds: Interview with Melanie Palmer from Exo Investing

The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Melanie Palmer I work at Exo Investing, as the Head of Growth. Exo is a new digital ….. The post Marketing Minds: Interview with Melanie Palmer from Exo Investing appeared first on …

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Translating business goals to specific objectives and KPIs

How to ensure you track performance against target KPIs, we all have them, sometimes we set them for ourselves, often they are set for us! The question is, are the KPIs you are reviewing supporting your efforts into making the boat go faster? Are they translated from business goals or just a bunch of metrics someone thought they may as well …

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The difference between marketing objectives and marketing goals?

Why and how you should define goals vs objectives carefully? I’ve found that goals and objectives are often defined and used differently within different companies or parts of a business and this can lead to problems when creating processes to track and improve marketing performance. This post gives a short summary of the difference between …

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