Digital marketing laws

Majority of companies have not reviewed their tech following GDPR

Chart of the Day: Just 30% of marketers have completed a full audit of their data-collecting methods Data protection is hardly brand new, but new EU law and news of data breaches from the social media giants Facebook meant that everyone and their grandmother (who you have to generously keep showing how to check her …

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GDPR: Example privacy policies and consent forms

Examples of GDPR compliant privacy notices and email opt-in forms We’ve now been covering the implications of the GDPR for marketers and their audiences since 2015 on Smart Insights with many articles contributed by guest experts specialising in privacy law for marketing. Initially, there was a lot of speculation and it was difficult to provide …

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Are your forms ready for GDPR? Benchmark yourself here

Reworking your acquisition plan, beginning with your subscribe forms, will help you do a better job of connecting with customers and launching email conversations We’ve been hearing many conflicting stories about how well EU marketers are preparing to handle all the many changes that GDPR will bring to their acquisition. So, we decided to see …

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A third of Britons will exercise their right to be forgotten after GDPR

Chart of the day: A third of British people will exercise their right to be forgotten after GDPR comes into force on May 25th, 2018. The research, conducted by media agency The7stars, found that a third of British adults plan to exercise this right after the European Union General Data Protection Regulations (GDPR) come into …

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The US is going to be GDPR compliant before the EU

Chart of the Day: What are the biggest barriers to GDPR compliance? Part 2 of 2 What happened last time? Like mentioned in part one of this series, ‘Death, Taxes and GDPR‘, we looked if companies are going to be compliant by 25th May 2018 when the General Data Protection Regulation (GDPR) comes into force …

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The Information Commissioners’ Office signals crackdown with record fines

Fines for companies breaking anti-spam rules reach new highs The Information Commissioners’ Office (ICO) has the power to issue fines of up to £400,000 to companies that fail to comply with data handling and antispam law and it’s a power that they’re increasingly willing to wield. Download Premium Resource – GDPR briefing guide Our round-up …

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The 4 key challenges of GDPR and how to tackle them

The 25th May 2018 marks the day that GDPR comes into force around Europe, and it’s about to change the way many of us do business A recent session I attended brought home not just the stark realities of the fast approaching GDPR, but also the plethora of unanswered questions that need addressing. In this …

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Your customers don’t trust you with their personal information [infographic]

69% of customers are ‘concerned’ with their data on IoT devices Download Premium Resource – GDPR briefing guide Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation …

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GDPR: Will it leave your business at financial and reputational risk?

Chart of the Day: More than half of UK business owners unaware of incoming General Data Protection Regulation (GDPR) We only have a year left before the GDPR is officially implemented on 25th May 2018. But the figures in today’s chart are showing many businesses may be left with fines of up to 10 million …

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A long road ahead for Direct & Digital Marketing under the General Data Protection Regulation (GDPR)

What digital marketers need to know about the GDPR As a Data Protection Officer, one of the most common questions I am often asked by our customers and at networking events is, what are the impacts of GDPR on Marketing? Historically, the way we have obtained consent to personal information within digital and direct marketing has …

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