Digital marketing laws

Majority of companies have not reviewed their tech following GDPR

Chart of the Day: Just 30% of marketers have completed a full audit of their data-collecting methods Data protection is hardly brand new, but new EU law and news of data breaches from the social media giants Facebook meant that everyone and their grandmother (who you have to generously keep showing how to check her …

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Has GDPR shut the door to consumers in the EU?

The introduction of GDPR may have temporarily isolated the EU customer base Another day, another GDPR post. This is not to be taken as tongue in cheek, it is the result of a grand change in the laws that govern data privacy in the EU. These changes are having an effect not only on EU …

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GDPR: Example privacy policies and consent forms

Examples of GDPR compliant privacy notices and email opt-in forms We’ve now been covering the implications of the GDPR for marketers and their audiences since 2015 on Smart Insights with many articles contributed by guest experts specialising in privacy law for marketing. Initially, there was a lot of speculation and it was difficult to provide …

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Are your forms ready for GDPR? Benchmark yourself here

Reworking your acquisition plan, beginning with your subscribe forms, will help you do a better job of connecting with customers and launching email conversations We’ve been hearing many conflicting stories about how well EU marketers are preparing to handle all the many changes that GDPR will bring to their acquisition. So, we decided to see …

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A third of Britons will exercise their right to be forgotten after GDPR

Chart of the day: A third of British people will exercise their right to be forgotten after GDPR comes into force on May 25th, 2018. The research, conducted by media agency The7stars, found that a third of British adults plan to exercise this right after the European Union General Data Protection Regulations (GDPR) come into …

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The US is going to be GDPR compliant before the EU

Chart of the Day: What are the biggest barriers to GDPR compliance? Part 2 of 2 What happened last time? Like mentioned in part one of this series, ‘Death, Taxes and GDPR‘, we looked if companies are going to be compliant by 25th May 2018 when the General Data Protection Regulation (GDPR) comes into force …

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